The B2B Revenue Executive Experience

Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer


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Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities.

But things start changing with a little help from AI.

How can generative AI align B2B marketing and sales teams for revenue growth in 2024?
To help us with this today, we have Nathan Schlaffer, CEO and Founder of MarketMate AI. With over a decade of experience in B2B technology and SaaS marketing, Nathan is passionate about helping marketing and sales teams achieve their revenue goals. He excels in delivering consistent messaging, hyper-personalizing content at scale, and accelerating sales rep onboarding through innovative AI-driven solutions.

Now that you know how to leverage AI to align B2B marketing and sales teams for revenue growth in 2024, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: Nathan Schlaffer, CEO and Founder of MarketMate AI

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
  • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
  • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
  • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
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The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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