Cannon Financial Institute, like many others, has a strong history that to which we can attribute much of the company's current success. Most would agree that it is important to study this history to ensure that past mistakes are not repeated. In today's episode, however, Phil highlights that the power of studying history extends much farther than that alone.

We must go deeper than simply recognizing failures. If something didn't work, why didn't it work? Was it the idea itself or was it the poor execution of the idea? Additionally, we must recognize key principles set in place over time—those found, held, and sometimes even ignored. By studying the past, you may just find the keys to success for the future.

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