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Episode 33 | Grammarly is now Superhuman. Smart pivot or brand suicide?
Grammarly is no longer Grammarly.
It’s now Superhuman.
A billion-dollar brand name… gone overnight.
In this episode of Notorious B2B, we dig into why a company with insane brand equity would scrap its own name — and what it says about B2B’s obsession with “category creation” and AI positioning.
We also cover:
• The $500 LinkedIn influencer experiment that turned into a fake-engagement horror story
• Amazon’s rumored plan to replace warehouse workers with “Cobots” while cutting 14,000 jobs
• The rise of invisible AI edits — and how one “AI-enhanced” headshot crossed the line
• Palmer Luckey’s GPT jailbreak prompt and new AI writing flags
• Why “vibe coding” doesn’t survive real users
• And the newest cursed LinkedIn feature: Open to Marry
It’s rebrands, robots, and relationship status — all in one episode.
—
Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober
Subscribe to Notorious B2B for smart, irreverent takes on SaaS, marketing, and the chaos of modern B2B.
---
Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.
Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.
Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.
Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.
---
Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.
Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)
Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.
View all episodes
By notoriousb2bshow
5
44 ratings
Grammarly is no longer Grammarly.
It’s now Superhuman.
A billion-dollar brand name… gone overnight.
In this episode of Notorious B2B, we dig into why a company with insane brand equity would scrap its own name — and what it says about B2B’s obsession with “category creation” and AI positioning.
We also cover:
• The $500 LinkedIn influencer experiment that turned into a fake-engagement horror story
• Amazon’s rumored plan to replace warehouse workers with “Cobots” while cutting 14,000 jobs
• The rise of invisible AI edits — and how one “AI-enhanced” headshot crossed the line
• Palmer Luckey’s GPT jailbreak prompt and new AI writing flags
• Why “vibe coding” doesn’t survive real users
• And the newest cursed LinkedIn feature: Open to Marry
It’s rebrands, robots, and relationship status — all in one episode.
—
Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober
Subscribe to Notorious B2B for smart, irreverent takes on SaaS, marketing, and the chaos of modern B2B.
---
Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.
Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.
Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.
Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.
---
Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.
Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)
Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.
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