Links & Mentions:

Consult booking link: www.dryazdancoaching.com/consult

Email me: [email protected]

Make more money video: www.dryazdancoaching.com/MDM

Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching

Episode Summary:

💬 Episode Summary

If you’ve ever said:

• “I don’t have time to make content.”

• “I don’t know what to post.”

• Or “I’m not dancing on Reels!”

This episode is for you.

Good news: you don’t have to dance. You just have to connect.

In this episode, Dr. Desiree Yazdan breaks down exactly what kind of Instagram content builds trust, attracts new patients, and helps you grow your practice without feeling cringey or fake.

You’ll learn how to post with purpose — not perfection — and how to create content that makes people feel something.

Because at the end of the day, people don’t follow you for dental tips.

They follow you because they’re looking for transformation — hope, confidence, beauty, and relief.

💡 What You’ll Learn:

• Why people actually follow a dentist on social media (spoiler: it’s not for clinical details)

• The 3 content pillars that will keep your feed from ever feeling boring

• Real examples of story-driven posts that build connection and trust

• How to bring emotion into your posts without feeling awkward or salesy

• What “authenticity” really means when it comes to marketing

• How to stay consistent without burning out

🧠 The 3 Content Pillars:

Every post should do one of these three things:

1. Inspire — Make your audience feel something.

2. Educate — Teach simply and clearly.

3. Connect — Let people see the human behind the mask.

🔥 Key Takeaways:

• People don’t buy teeth. They buy how those teeth make them feel.

• You don’t have to be funny, loud, or extroverted to be effective online — you just have to be yourself.

• If your content feels human, it will connect. If it feels robotic, it won’t.

• Consistency doesn’t mean posting daily — it means showing up with purpose.

🪞 Try This Exercise:

Before you post, ask yourself:

👉 “Would I say this out loud to my favorite patient?”

If not, rewrite it until it sounds like you — not a marketer.