Sign up to save your podcasts
Or
Share Episode 336: The Retention Problems Studio Owners Don't Expect
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 336: The Retention Problems Studio Owners Don't Expect
What We Cover In This Episode:
-
Why new members disappear after the first month and how to fix your habit formation strategy [5:55]
-
What's really happening when members say that they genuinely love your classes but still fail to make them a part of their lifestyle [9:57]
-
How to begin moving members from "occasional decisions" to predictable routines using human connection [12:16]
-
The truth about community events and why you should never charge your members for them [13:47]
-
The biggest mistakes owners make with retention and the danger of neglecting the "In Real Life" onboarding moment [18:05]
Quotes:
"The first 30 days are where habits form. If a new member doesn't establish a consistent attendance pattern early, the likelihood of long-term retention drops significantly." [Nick, 6:17]
"Retention is less about how much someone likes the workout and more about whether it becomes a part of their lifestyle. So, studios that build strong attendance habits tend to see stronger retention." [Nick, 10:22]
"So just know that if you're not building that community, if you are not making attempts at proper retention and proper feel-good vibes when you are in the studio, especially if you don't have that much competition, when [the time] comes and it will come, they are out like I was." [Megan, 20:39]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
View all episodes
By fitDEGREE
5
1919 ratings
What We Cover In This Episode:
-
Why new members disappear after the first month and how to fix your habit formation strategy [5:55]
-
What's really happening when members say that they genuinely love your classes but still fail to make them a part of their lifestyle [9:57]
-
How to begin moving members from "occasional decisions" to predictable routines using human connection [12:16]
-
The truth about community events and why you should never charge your members for them [13:47]
-
The biggest mistakes owners make with retention and the danger of neglecting the "In Real Life" onboarding moment [18:05]
Quotes:
"The first 30 days are where habits form. If a new member doesn't establish a consistent attendance pattern early, the likelihood of long-term retention drops significantly." [Nick, 6:17]
"Retention is less about how much someone likes the workout and more about whether it becomes a part of their lifestyle. So, studios that build strong attendance habits tend to see stronger retention." [Nick, 10:22]
"So just know that if you're not building that community, if you are not making attempts at proper retention and proper feel-good vibes when you are in the studio, especially if you don't have that much competition, when [the time] comes and it will come, they are out like I was." [Megan, 20:39]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
More shows like fitSpot Guru
View all
Dateline NBC
47,765 Listeners
The Friday Society
88 Listeners