November 13, 2025

Episode 34: Warmly’s Deanonymization Drama and How They Handled It

1 hour 15 minutes

This week, Clark Barron, the King of B2B call outs, set his sights on Warmly, a company that helps sales teams identify anonymous website visitors. He called them out for allegedly deanonymizing website visitors without their consent (with logs and receipts). But that’s not the core of the drama.

Warmly’s CEO responds and…it’s not what you think. Watch to see how the thread unfolded.

We also cover:

Clay’s marketing plays that has the internet deciding if they love or hate it

One SaaS company’s unique take on addressing competitors on their website

A controversial pricing experiment that’s against what LinkedIn preaches

Why one founder shut down his company and more should follow his lead

The new role of humans with AI

And finishing strong with Cameo’s lawsuit against OpenAI

Buckle up. This one’s part exposé, part therapy session for every marketer who’s ever said, “Wait, they can do that???”

Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41

Tas Bober – linkedin.com/in/tasbober

Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments.

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Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B.

Tim and Tas have both been members since the beginning and get a ton of value from being part of this community.

Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026.

Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities.

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Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam.

Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?)

Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.

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Finally, thanks to our friend Clay at SmokeLadder for being an OG supporter of the podcast. SmokeLadder is like your own researcher giving you a full brief of any brand's target persona, key competitors, differentiators, and category benchmark scores based on thousands of brands. It’ll even help you craft messaging that actually makes sense.

Analyze any brand and their competitors for free right now at: SmokeLadder.com

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