What We Cover In This Episode:

• Is the summer slowdown real and what's actually happening with attendance in May and June [4:07]

• How to creatively adjust your schedule without aggressively slashing your classes [8:19]

• A look at why series and events are completely underrated as summer marketing tools [10:42]

• The care package concept that maintains client momentum while they are on vacation [13:09]

• Why waiting until September to plan your fall campaign means you are already too late [15:39]

Quotes:

"Now it's marketing efforts to reach new people, instead of discounted products when these people are not going to come back and pay the full price in September…think beach workouts, brewery workouts, run clubs, books clubs. Hell, do a beach day club. Why not?'" [Nick & Megan, 12:29]

"September and January are when people really consider starting a new routine, a lifestyle change, that is when you can have something more beefed up than just your standard intro offer." [Nick, 16:35]

"I don't believe people start things in January like they used to. I think you have to start developing some momentum in September and October; start giving them the itch, even if they don't nail the routine." [Nick, 18:08]

LINKS:

Book a Call with the fitDEGREE Team

Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.tiktok.com/@megan_fitdegree