What We Cover In This Episode:

• What makes your studio truly distinct from the one two miles away teaching the exact same modality [10:05]

• Why your studio exists beyond the mission statement on the wall, and how to turn it into an actual decision-making tool [14:00]

• How to identify your ideal client versus your fringe client, and why the difference changes everything about how you run your studio [17:36]

• The four types of transformation your studio can create beyond the physical, [23:59]

• What you need to be willing to say no to, from off-brand revenue streams to clients who are quietly dragging the room down [26:28]

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