What We Cover In This Episode:

• The subtle symptoms that reveal your studio has an identity problem, and the one-sentence staff test you can run this week to find out [3:39]

• How to serve multiple audiences without diluting your studio, and the Venn diagram exercise that will reveal what you have as an identity [8:19]

• The way to know when an opportunity is a real no, and the three questions to run every shiny object through [11:12]

• Why identity is not just branding with extra steps, and the crucial difference between what your studio looks like from the outside versus what it actually feels like on the inside [17:42]

Quotes:

"Be one studio, have one identity, solve one problem, and if you attract multiple different audiences to that problem then that's one thing, but don't try to be three studios at once." [Nick, 9:50]

"You've just got to say no…you're going to turn down short-term money for the long-term identity because ultimately, we want to build a sustainable business for 5, 10, 15, 20 years to come." [Nick, 15:49]

"This is defining you as a business, defining you as a business owner, it is defining your instructors. It's your course, it's your principles, it's everything that you've built yourself on" [Megan, 18:58]

LINKS:

Episode 345: Identity Alignment, Part 1

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