As a product business are you using Tik Tok? if the answer is no then you should be listening to this episode to understand why and what works. And if the answer is yes, then listen to find out how Tik Tok advertising compares to Facebook and Instagram advertising. This week Nicole is joined by Anna Frapwell, founder of Digital marketing agency Neon. Anna has over 20 years industry experience working at one of the World's biggest ad agencies and in house for some well known household names. 

 

KEY TAKEAWAYS

• Initially, Anna found that on Tik Tok they were getting a lot of traffic compared to other digital marketing but fewer conversions. Now, Tik Tok has improved on their end, there is still a lot of traffic and higher conversion rates than before. 
• You may think that Tik Tok is only used by younger people but their user breakdown is that 21% are between 30-39. 20% between 40 and 49. And 11% 50+. 
• On Tik Tok, the tricky part is making your ad not look like an ad. It has to look like it’s part of that native feed and you need to keep on top of the latest trends. Ensuring you have the right hashtags will put your product in front of your audience. 
• Identify who the influencers are for your marketplace and watch what they do. 
• Follow #TikTokMadeMeBuyIt
• Tik Tok users are 44% more likely to buy a product they see on the platform. 
• Product demos, step by step guides, and unboxing videos all do well on Tik Tok. 
• You need to have 4 or 5 ads running at a time on Tik Tok and they will only be effective for around 14 days. This can create quite a creative fatigue. 
• If you can get your organic content down to 7 seconds that works great. For ads keep them to 21 seconds. 
• Repurposing Facebook and YouTube content won’t work, but you can post Tik Tok content on other platforms. 

BEST MOMENTS

‘The key is to find the right creator for your business’ 

‘If your content is rubbish, you’re not going to be found’

‘Unboxing videos are huge on Tik Tok’

‘It’s pacey, quick, there’s a lot of movement involved’

 

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

Anna on LinkedIn

Neondigitalclicks.co.uk

Instagram.com/NeonDigitalClicks

 

ABOUT THE GUEST

Anna Frapwell is the founder of Digital marketing agency Neon. Anna has over 20 years industry experience working at one of the World's biggest ad agencies and in house for some well known household names.

 

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

 

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com
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LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected] 
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Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall