The Ketamine StartUp Podcast

Episode 35 - The Medical Marketing Funnel for Ketamine Clinics


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Marketing a ketamine clinic presents unique challenges that traditional medical practices simply don't encounter. High advertising costs, frequent platform bans for ketamine-related content, and the need to build trust around an innovative treatment create significant barriers that demand a strategic approach.

In this episode, Kim and Sam share the exact marketing framework they presented at the 2025 American Society of Ketamine Physicians, Psychotherapists & Practitioners conference in Austin - the same strategies that helped their clinic (Reset Ketamine) dominate "ketamine near me" searches and build a thriving practice since 2018. 

This isn't theoretical marketing advice pulled from generic healthcare playbooks. These are proven, field-tested strategies from clinician business owners like you - who've navigated the same platform restrictions, skeptical patients, and marketing obstacles that ketamine clinic owners face daily.

What You’ll Gain In This Episode:

・The ACC funnel framework (Awareness, Consideration, Conversion) that transforms patient acquisition

・How to create organic content that acts as your clinic's "vital sign" for trust and credibility

・Why newsletters are the highest ROI marketing tool for ketamine practices and how to create them

Episode 35 show notes:

00:00 Teaser - Organic content as your clinic's pulse

00:32 Welcome to the Ketamine Startup Podcast

01:25 Understanding the Medical Marketing Funnel (ACC)

04:31 Awareness: The First Layer of the Funnel

06:34 Consideration: Comparing Options

07:15 Conversion: Turning Interest into Action

09:23 What Is Organic Content?

09:57 Push vs Pull

10:44 The “What To Create” Venn Diagram

12:49 The Content Creation Process

14:55 How Organic Content Is A Clinic’s Vital Sign

17:20 The Power of Newsletters

26:34 Conclusion and Key Takeaways

Thanks for listening

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The Ketamine StartUp PodcastBy Ketamine StartUp

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