By day, Raf Grassetti works at Sony Computer Entertainment’s Santa Monica Studio, where he art directs the God of War games. But there’s more to Raf than epic videogames: he’s also carved a successful path in the world of NFTs, with his hyperreal sculpts becoming hot virtual commodities.

Raf talks about his NFT artwork and how he’s tailored pieces — such as his Crypto History sculpts of Elon Musk, Snoop “Doge” Dogg, and Beeple — to attract the crypto audience. Raf also reveals his approach to marketing and building a community eager for his next release. It’s a fascinating conversation that helps unravel and explain the keys to success in the world of NFTs.