Based in Harrisonburg, Virginia, Shenandoah Valley Organic sells USDA-certified organic chicken grown on a network of small farms. In this episode, host Lisa Held sits down with Jefferson Heatwole, chief sales and marketing officer, and Jason Daugherty, a fourth generation farmer who raises chickens for SVO. They discuss how the company’s “Farmer Focus” model is designed to give growers more power in an industry known for taking advantage of contract farmers, their “Farm ID” program that traces each chicken back to the farm it was raised on, and more.

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