In this week's episode, we're joined by Olga Andrienko, Global Head of Marketing at SEMrush.

For those of you that don't know about SEMrush, you'll want to check them out. They offer an "All-in-one Marketing Toolkit for digital marketing professionals". This episode isn't sponsored by them, but it is a platform that all marketers should know about.

With Olga we talk about the importance of content marketing, understanding your audience, and what your competitors are doing. There's a lot to take in, and Olga's experience and knowledge will be of value to everyone.

No matter if you're a small or a large business, you'll find some great insight from Olga and a conversation that we really enjoyed having.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.