In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode’s commonly asked school marketing question looks at the art of the correction message. This week’s school marketing example: how content marketing achieved a return on investment of 560 percent at Brillantmont International School in Switzerland. The rants and raves segment looks at CoSchedule’s Headline Analyzer and Evernote.com.

This week’s links:

Content marketing will be a $300 billion industry by 2019:

http://www.marketingmag.com.au/news-c/content-marketing-will-300-billion-industry-2019/

5 Online Assets That Are Worth Your Time:

http://www.ducttapemarketing.com/blog/2015/07/10/online-assets/

The Most Important Audience for Your Content Marketing: Your Own Employees:

http://contently.com/strategist/2015/06/30/the-most-important-audience-for-your-content-marketing-your-own-employees/

International School in Switzerland Achieves 560% ROI with Inbound Marketing:

http://www.versio2.com/work/inbound-marketing-case-study-brillantmont-international-school

CoSchedule Blog Post Headline Analyzer:

http://coschedule.com/headline-analyzer

Evernote:

http://www.evernote.com