What We Cover In This Episode:

• Ali talks about her business merging with another and how she was able to foster a solid community during this process [1:32]
• The importance of setting the tone and voice of your business, getting to know your members, and hiring like-minded staff [4:05]
• Ideas for fostering relationships between members [5:18]
• Ali's advice for preparing to build your dream community [6:34]
• Her thoughts on maintaining your community, and getting clear on your vision [8:22]
• Ways to change the culture in your business if you need to course correct [10:27]
• Tips for having the tough conversations that need to happen [13:26]

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