In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate.

This week’s links:

Increase your play rate: Optimise your video position and size:

http://wistia.com/blog/video-position-and-size

Google gives up on Google+ as a Facebook rival:

http://www.theaustralian.com.au/business/wall-street-journal/google-gives-up-on-google-as-a-facebook-rival/story-fnay3ubk-1227459656166

Consumer trust crisis: Companies excelling in candour substantially outperform the market, with JetBlue leading the way:

www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out

Beyond the brand: Culture takes the lead as the primary driver of long-term business relationships, study finds:

www.bulldogreporter.com/dailydog/article/pr-biz-update/beyond-the-brand-culture-takes-the-lead-as-the-primary-driver-of-long

Syracuse University Athletics Orange Club:

http://cuse.com/imin/

The unacceptable cost of deception in the war against non-government schools:

https://www.ahisa.edu.au/wp-content/uploads/2015/04/03-Special-Edition-Lyndal-Wilson-Protection-racket.pdf

School videos:

Australian International School, Singapore:

https://youtu.be/hYTJUBVwa7Q

Cambrian School and College, Bangladesh:

https://youtu.be/d1k1hRGhJDg

Chevalier School, Philippines:

https://youtu.be/4IIM2FvXVFo

Edmonton Catholic Schools, Canada:

https://youtu.be/t1JwH4eGhlM

The Goddard School, United States of America:

https://youtu.be/dmafxi9fBPE

The Horizon School, India:

https://youtu.be/F73oK2jrgnc

Perth College, Mount Lawley, Western Australia – videos:

http://www.perthcollege.wa.edu.au/whats-on/videos

Pledge Harbor International School, Bangladesh:

https://youtu.be/-qPSr-943OA

Spring Mount Public School, India:

https://youtu.be/6DpCv-itPdg

The TreeHouse, India:

https://youtu.be/iL6sMRink7Y

St Catherine’s School, Waverley, New South Wales – video:

https://www.youtube.com/watch?v=Qfa3nNRq9G8