In order to put a product or service out in the market to generate maximum profits for your business, it needs to priced optimally.

More often than not, business owners price their products and services from a time = money equation, not taking into account the value of the product in the market place and the unique ecosystem in their business that is dependent on (and includes) cost.

In this episode, we dig into why it's essential that you understand how to look at the entire picture when considering your pricing, and most importantly to understand the difference between price, cost, and value so that you don't end up pricing your offer inadequately.

Mentioned in this episode

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