What happens when you combine unapologetic ambition with a big, soft heart? In today's episode of the It's Your Offer Podcast with Dr. JJ Peterson (StoryBrand's former Head of Story, now Professor-in-Residence and host of Badass Softie), we reframe modern leadership: why joy belongs in the work, how authenticity drives performance, and how to make your unique point of view your unfair advantage—especially in an AI-saturated world. If you're ready to do leadership differently, with joy, authenticity and a point of view that is uniquely yours and powerful, this episode is for you! Enjoy!

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In today's episode, I want to delve into the importance of having a profitable and restful holiday season for entrepreneurs like us. I can't stress enough the significance of intentional planning, efficient time management, and clear communication to ensure that we can truly savor the holiday season while keeping our businesses profitable.

I've developed a four-step roadmap that I'd like to share with you, and it starts with analyzing your calendar, noting your planned time off, confidently communicating your plans to your team and clients, and tidying up ongoing projects.

And here's the kicker - these principles aren't just for the holiday season; they're applicable year-round. These steps are universal and can transform the way you do business, making it more efficient and impactful.

So, let's make the most of our time and learn to prioritize rest without compromising the success of our businesses. Take a listen to today's episode to find out how!

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As we move toward the end of the year, many entrepreneurs start thinking about goal setting—yet most approach it from the wrong mindset. In this episode, I break down the real foundation required before you set a single goal, deadline, or metric.

If you've felt overwhelmed, stuck, overworked, or like your goals never quite reflect what you actually want, this episode will help you clear the mental clutter so you can plan from clarity, confidence, and expansion, not pressure or fear.

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In today's episode of the It's Your Offer podcast, I sit down with Community Strategist Jordan Godbey. We dig into what's actually working now for paid communities, and why "less but sharper" beats doing all the things. Jordan shares how niching down transformed his business, the two winning community models he sees across top creators, and how to design an experience that scales results without swallowing your time.

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Growth Community

The Paid Community Blueprint

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In this episode of It's Your Offer, I sit down with Dan Cumberland, AI consultant, founder of Cumberland Labs and creator of the AI Mastery Cohort, to talk about how to bring heart and humanity into the world of AI. Dan shares his journey from ministry to marketing to AI innovation, and how he's helping founder-led brands use AI to scale their voice, not lose their soul. If you've ever wondered how to leverage AI without sounding robotic or compromising your brand integrity, this conversation is your roadmap.

Take a listen now to learn how to step into your full visibility, embody your message, and get known for what you're meant to do.

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Dan Cumberland's Website

AI Training Guide

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In this episode of It's Your Offer, I sit down with Authority Amplifier and Visibility Expert Melanie Benson to talk about what it really takes to go from being a best-kept secret to being unignorable. We dive into how to find your "Lighthouse Message", the magnetic, aligned message that cuts through the noise, amplifies your authority, and helps you attract your perfect clients with ease. If you've ever felt invisible in your industry or burned out from doing "all the things," this conversation will show you a simpler, more powerful path to stand out and scale.

Take a listen now to learn how to step into your full visibility, embody your message, and get known for what you're meant to do.

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Melanie Benson's Website

Melanie Benson on LinkedIn

Melanie Benson on Instagram

Melanie Benson on YouTube

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Melanie Benson on Threads

17 Mistakes That Guest Experts Make That Cost Them the Lead & Client

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As the year winds down, most business owners are sprinting toward the finish line - trying to plan, close out projects, and prepare for what's next. But here's the truth: real strategy doesn't come from hustle - it comes from space. In this episode, I'm sharing the five elements that have completely transformed how I close out my year and design the next one. From creating intentional white space to surrounding yourself with the right people, I'll show you how to access your best ideas and turn them into simple, powerful strategies for growth and ease. I'll also share how I weave these same principles into my signature Canyon Ranch Retreat - a transformative experience designed to help you end your year clear, calm, and confident about what's next.

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Canyon Ranch Retreat Waitlist

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What does it really take to build wealth as a business owner - without overcomplicating it, making risky decisions, or constantly stressing about revenue?

In this week's episode of the It's Your Offer podcast, I sit down with Tess Waresmith, Accredited Financial Counselor and founder of Wealth with Tess, to talk about simple, practical systems entrepreneurs can use to pay themselves first, invest with confidence, and create true financial freedom. From her unexpected start as an aerial acrobat on cruise ships to building her own financial education business, Tess shares how her personal journey through bad financial advice and costly mistakes fueled her mission to help founders take control of their money.

Tess explains why so many entrepreneurs - especially women leaving corporate to start businesses - are unintentionally putting their future at risk by not saving or investing alongside their business growth. She also breaks down easy steps anyone can take to get started, even if you're in debt or feel like you "don't have time" to think about money.

If you've ever felt unsure about how to manage your profits, or you want to create more stability and options in both your business and your life, this episode will give you the clarity and confidence to finally put your money to work.

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Wealth With Tess Website

Tess Waresmith on LinkedIn

Tess Waresmith on Instagram

Tess Waresmith on YouTube

Free Investing Mini Course for Entrepreneurs

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What does it really take to keep your brain sharp, healthy, and performing at its best - especially as a busy entrepreneur, leader, or parent?

In this week's episode of the It's Your Offer podcast, I sit down with Eric Collett, founder of A Mind For All Seasons, to dive into the science and systems behind optimal brain health. From his 16-year career in assisted living and memory care to co-developing the Enhanced Protocol, Eric has dedicated nearly a decade to helping people prevent decline, regain cognitive function, and unlock their full potential.

Eric shares his personal journey from burnout and overwhelm to building a business with a mission to save one million brains. Along the way, he explains how entrepreneurs, athletes, and everyday people can take charge of their brain health - and why most of us are confusing "common" symptoms like brain fog, fatigue, and memory loss with "normal" aging (they're not).

If you've ever felt like you're not quite yourself, or you know your brain isn't firing on all cylinders, this episode will give you both hope and actionable strategies to turn things around.

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A Mind for All Seasons Website

Eric Collett on LinkedIn

Eric Collett on Facebook

Eric Collett on X

Eric Collett on Instagram

Eric Collett on TikTok

Get a free 30-day trial of the AMFAS Membership Site. Enter the promo code 'Jess' for 30 days free.

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What does it really take to design a group program that creates powerful results without burning you out or overwhelming your clients? In this episode, I sit down with Jake Wysocki of Intention Craft to unpack the intersection of design thinking, human-centered facilitation, and entrepreneurship.

Jake shares how to transform your knowledge into experiences that actually work, while keeping them simple, flexible, and focused on what matters most: your clients' results.

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Intentional Craft Website

Jordan Godbey on LinkedIn

The Paid Community Blueprint

Free Crash Course

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