In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome.

If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you.

Timestamps:

• 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family

• 10:07: Favorite homeschool classes (from Christianity to investing)

• 15:22: Madison’s first business milestone

• 18:42: Building confidence, public speaking, and resilience in young girls

• 22:28: Why community matters for kids as much as it does for entrepreneurs.

• 29:39: Looking ahead: year two of homeschooling and big lessons from year on

Resources:

• Join The Courage Club (for girls ages 7–14): https://thecourageousbrand.com/

• Join the Courageous Moms, Confident Daughters Private FB Group: https://www.facebook.com/groups/2017495274972679 

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/    

• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

• Connect with Kelly on Instagram: @kellyroachofficial

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last?

In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves.

This conversation will help you rethink how you design, deliver, and scale your programs.

• 0:24 – The ultimate goal of every service-based business

• 2:05 – The first key: specialization and becoming a category leader

• 4:17 – The second key: building stronger community in the age of AI

• 5:13 – The third key: moving from information to implementation

• 7:40 – The fourth key: disrupting how you structure delivery and client interaction

• 9:03 – Using asynchronous learning (private podcasts, AI tools, transcripts) to reduce Zoom fatigue and maximize live time

• 10:08 – Why businesses that focus on community, specialization, implementation, and innovation will stand the test of time

• 11:00 – A sneak peek at an upcoming project that incorporates all of these elements

Resources:

• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/         
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/    
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape.

Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever.

If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen.

• How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months

• Why so many entrepreneurs build businesses they don’t actually love—and how to avoid it

• The game-changing impact of the Trust-Building Offer and how it complements live launching

• How to create offers that consistently sell while giving your clients transformational results

• Why the online business world is entering a new era—and what you need to do to adapt

• 0:00 – 4:25 | Kelly introduces Julie and their history working together

• 4:26 – 11:20 | Julie’s leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream

• 11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months

• 18:46 – 28:00 | Why timeless business principles matter more than ever in today’s market

• 28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it

• 36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths

• 47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community

• 59:01 – 1:10:00 | Julie’s success with her membership, how upsells are happening naturally, and why this creates freedom

• 1:10:01 – 1:18:30 | The economic reality most gurus aren’t addressing—and the massive pent-up demand waiting in your audience

• 1:18:31 – end | Kelly and Julie’s final thoughts on embracing the transition and thriving in this new business model

Resources:

• Learn about Julie’s work: https://julieciardi.com 
• Follow Julie on Social: https://www.instagram.com/julieciardi/ 
• Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo      
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/         
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market.

She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership.

This episode walks you through how to:

• Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches)

• Avoid the trap of customer churn and instead increase lifetime value

• Quickly test new offers without over-investing in time, money, or resources

Whether you’re just starting out or scaling to 8-figures, this episode will show you how to turn unmet needs into revenue opportunities and growth momentum.

• 1:30 – Identifying the gap in your market

• 5:15 – Creating trust-building, accelerator offers, and upsell machines

• 7:40 – Lifetime customer value and the danger of high churn

• 9:55 – How to uncover unmet needs: conversations, questions, and market listening

• 11:45 – The importance of fast, imperfect testing for new offers

• 14:20 – Real examples of accelerator and trust-building offers working now

• Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo     

• If you liked this episode, you'll love these too:

  • The Rise of the Trust Building Offer: https://podcasts.apple.com/us/podcast/1151-the-rise-of-the-trust-building-offer-why/id1052353755?i=1000717655905 
  • The 3-Part Framework for Building an Upsell Machine: https://podcasts.apple.com/us/podcast/1157-the-3-part-framework-for-building-an-upsell-machine/id1052353755?i=1000721025756 
  • How to Maximize Revenue without Adding More Clients: https://podcasts.apple.com/us/podcast/1154-how-to-maximize-revenue-without-adding-more-clients/id1052353755?i=1000719476708 
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/        
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling?

In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward.

You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth.

She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led decision-making and why she’s embracing a decade-long vision instead of chasing big, immediate results. 

If you’ve ever wrestled with long-term strategy, business model decisions, or trusting the process in uncertain times, this episode is for you. 

What You’ll Learn:

• The difference between growth and scale - and why both matter

• Why Kelly walked away from scaling her high-ticket model beyond 8 figures

• The next steps toward building her second 8-figure company

Timestamps: 3:00 – Why Kelly decided not to scale her high-ticket coaching model to $100M 7:40 – The staffing realities of scaling to 9 figures 9:00 – Killing a dream and building six companies 11:40 – God’s directive to keep Virtual Business School going 13:00 – The market shift that positioned VBS for massive growth 15:10 – Putting VBS at the helm of the business portfolio 16:16 – Boutique consulting plans for The Business Advisory 18:18 – Slowing down after 8 figures 21:14 – Shifting from self-reliance to partnering with God

RESOURCES:

• Subscribe to the newsletter: https://thekellyroach.com/kairosnewsletterorganic 
• Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs   
• Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755   
• Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo    
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/       
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/    
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

If you’ve ever felt the pressure of being “left behind” because you’re not jumping on every new trend, tool, or AI breakthrough — this episode is for you. In this episode, Kelly shares why the most powerful, profitable business strategies are often the most timeless, and how chasing every new tactic can actually stall your growth.

In this conversation, you’ll learn:

• Why trusting your own intuition in business is more important than ever.

• The psychological trap of feeling “behind” — and how it sabotages entrepreneurs.

• How to filter trend-based noise so you can focus on strategies that actually move the needle.

• The truth about AI adoption, early-stage tools, and the reality behind the hype.

• The simple, repeatable actions that will make your brand feel “everywhere” without burning you out.

Kelly also shares real examples from her own business and client base to help you navigate the current wave of AI pressure while keeping your business growth consistent, intentional, and sustainable.

3:18 – Why timeless strategies still outperform trendy tactics 6:47 – The psychological cost of constantly chasing “the next big thing” 9:54 – AI hype vs. AI reality: What’s actually working right now 13:32 – Why early AI products are disappearing from the market 17:01 – Back to basics: what’s really driving growth in 2025 21:22 – How to look “everywhere” without doing everything 24:15 – The only things Kelly focuses on relentlessly 27:48 – How to filter noise and trust your own business instincts 29:55 – Final reminder: You are not behind

• Free Training: How to Design & Implement a Trust-Building Offer to make daily sales: https://youtu.be/NdL9CYkvYbY  
• Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  
• Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755  
• Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo   
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/      
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this episode of The Kelly Roach Show, Kelly breaks down the exact framework she and her clients are using to scale faster and easier than ever — even in today’s challenging market.

ou’ll learn the 3 strategic levers to grow your business without always needing new customers, and how to implement the front-end trust builder, mid-tier accelerator, and back-end upsell machine into your ecosystem for predictable, profitable growth.

1:06: What an upsell machine actually is – and how established companies use this structure

2:23: The 3 ways to grow a business: new acquisition, increased spend, and bundling

3:58: The biggest breakthrough since the Live Launch®

4:54: The power of accelerator offers: low-ticket, easy yes, fast results, instant cash

7:56: The 4 phases of a back-end upsell machine and how to concierge clients through your offer ladder

10:08: The exact front, middle, and back-end strategy our most successful clients are using now

12:59: Shifting from one-dimensional growth to five-dimensional profit scalability

• Free Training: How to Design & Implement a Trust-Building Offer to make daily sales: https://youtu.be/NdL9CYkvYbY 
• Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs 
• Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755 
• Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/     
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

If you feel stuck in your business, constantly reinventing yourself or your offers and still not gaining traction, this episode is for you.

Kelly breaks down the critical distinction between iterating and pivoting — and why knowing the difference could be the key to collapsing time and multiplying your results in today’s market.

You’ll learn:

• Why most entrepreneurs are unknowingly sabotaging their growth

• How to simplify your focus and amplify your results

• Why consistency + frequency is the real formula for scale

TIMESTAMPS:

2:30 – How complexity diluted Kelly’s business (and the pivot she made)

6:00 – The secret to collapsing time

8:30 – The garden hose analogy

9:30 – Kelly’s health transformation through running the reps

14:00 – Why the bottom of the funnel is where growth lives

15:00 – The strategy we're modeling in today's market: fewer offers, fewer messages, and better results

17:00 – Applying this to your podcast, emails, content, and coaching

RESOURCES:

• Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo 
• Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/    
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly shares why she completely overhauled her high-ticket sales strategy and how her new model is creating faster growth, higher profits, and more predictability for her business and clients.

If you’ve been stuck running costly consultations, unpredictable high-ticket launches, or struggling to scale your services sustainably, this episode walks you through the strategic shift you need to make to succeed in this market.

Kelly breaks down the power of trust-building offers, and why moving from external sales to internal upgrades is the smartest way to grow in 2025.

• 2:00 — The evolution of Kelly’s $30K+ entry point model

• 3:00 — The untapped demand hiding in your current customer base

• 5:30 — Why selling high-ticket INTERNALLY is your fastest path to scale

• 6:45 — The cost of consult calls vs. warm internal upsells

• 7:55 — Real client results

• 11:00 — How trust-builders set up backend concierge sales

• Register for Kelly's FREE masterclass on how to accelerate your sales using the Trust Building Offer model: https://go.virtualbusinessschool.com/dailysales?am_id=kelly3943 
• Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo 
• Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/    
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this episode of The Kelly Roach Show, Kelly shares why the biggest growth opportunity in your business isn’t new leads, it’s your existing clients.

If you’ve been relying on cold traffic and front-end funnels to scale, you may be overlooking millions in untapped revenue.

Kelly breaks down the difference between traditional outside sales vs. inside sales, explains the rise of the Trust Building Offer, and teaches how to shift your sales strategy to create sustainable back-end revenue generation with a leaner, more profitable team.

Plus, she shares the exact structure of her upsell machine and how you can implement it to turn a $1,000 client into a $50K customer - and referral source for life.

What You'll Learn:

• Why every business needs an inside sales strategy in 2025 and beyond

• How to move clients from low-ticket offers to premium programs predictably

• How to transform your service team into an upsell engine

• Why most businesses are pouring money into the wrong side of their sales process

• How to get your hands on Kelly’s step-by-step Upsell Machine guide

🎧 Ready to increase your profit margins and lifetime customer value? Scroll below to download the free Upsell Machine Guide and start building your inside sales system today.

01:44 – Inside sales vs. outside sales: What most entrepreneurs get wrong 03:04 – Why client acquisition is the most expensive part of your business 04:48 – The death of traditional sales roles and the rise of the Trust Building Offer 06:08 – How to turn your delivery team into your inside sales team 07:48 – Building your upsell machine step-by-step 08:53 – Mapping your client’s vision to a monetization journey 10:17 – Client segmentation: retainers, mid-ticket, and high-ticket offers 11:05 – Where your sales metrics should be focused right now 12:11 – Why scaling in 2025 requires fewer people—but smarter strategy 13:03 – Get the guide: Build your upsell machine with Kelly’s proven framework

• Grab the guide: https://kellyroachinternational.kit.com/tbo 
• Register for Kelly's FREE Daily Sales Accelerator and learn how to simplify your path to predictable profits: https://api.leadconnectorhq.com/widget/form/1Vw2hQsQOtYCswDoxDYT?am_id=kelly3943  
• Simplify your focus to multiply your results, and join the Virtual Business School for just $59/month: https://go.virtualbusinessschool.com/joinvbs  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/   
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/