What does it really take to build a global movement without sacrificing your health, faith, or family in the process?

In this powerful guest episode, Kelly sits down with Amanda Tress, founder of Faster Way to Fat Loss, to unpack how a personal health crisis turned into one of the most impactful fitness and nutrition movements in the world, serving hundreds of thousands of women globally.

Amanda shares the story behind Faster Way's growth, from her early struggles with blood pressure, insulin resistance, and PCOS to pioneering a science-backed approach to fat loss that challenges the "eat less, move more" narrative.

Kelly and Amanda dive into what it means to stay mission-driven while navigating massive shifts in the marketplace, including GLP-1s, peptides, perimenopause, and the growing confusion women face around health and fitness.

This conversation goes far beyond just fitness. Amanda opens up about:

• Leading with faith in business

• Building an affiliate-powered movement instead of relying on ads

• Creating economic opportunity for women

• Raising five kids while scaling a global brand

• Why relevance, timing, and conviction matter more than hustle

If you're an entrepreneur, leader, or woman navigating growth in a noisy, rapidly changing world, this episode will ground you, challenge you, and inspire you to lead courageously.

Timestamps:

01:30 – 05:00: Amanda's personal health journey: blood pressure meds, insulin resistance, and a turning point

05:00 – 07:45: Why traditional diet and exercise fail fat-loss-resistant women

07:45 – 11:30: GLP-1s, peptides, perimenopause (and why the market is more confused than ever)

11:30 – 14:30: Strength training, carb cycling, and the science behind Faster Way

14:30 – 17:30: Personalized nutrition, intermittent fasting, and the role of AI

17:30 – 19:15: How to get started with Faster Way to Fat Loss

19:15 – 23:45: Moving to Costa Rica, family integration, and redefining freedom as a CEO

23:45 – 27:30: The Faster Way business model: affiliates, timing, and building a movement

27:30 – 30:30: Faith, generosity, and trusting God with growth

30:30 – 33:45: Launching a church and witnessing exponential, unexplainable growth

33:45 – 36:45: Loneliness at the top, mentorship, and leading as a values-driven woman:

36:45 – 39:30: Advice for entrepreneurs: focus, prayer, community, and staying on mission

Resources:

• Get started with Amanda's FASTer Way to Fat Loss program + get access to other helpful resources: https://www.fasterway.com
• Connect with Amanda Tress on Instagram: https://www.instagram.com/amandatress or @amandatress

• For more faith leadership content, subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

As we wrap up January and head into the first week of February, most people have already drifted off their goals. But not you.

In this episode of The Kelly Roach Show, Kelly walks you through seven powerful questions she personally uses to evaluate each month and create momentum for the next. She outlines the exact process she uses inside her Unstoppable Business Planning Tool to stay focused, grounded, and aligned with both business growth and personal fulfillment.

If you want February to be your breakthrough month, this episode will help you reset your focus, eliminate mental load, and recommit to what actually moves the needle. You'll learn:

• Why elite performers treat every 30 days as a fresh sprint

• Why time blocking alone isn't enough — and what to add instead

• How to reset February without guilt, shame, or starting over

Timestamps:

01:35 – The power of a 30-day hard reset for elite performance 03:10 – How did you show up for your Word of the Year? 05:10 – Your top 3 goals (and what REALLY moved them forward) 07:05 – Did you keep the promise you made to yourself? 09:40 – Why you can't hit targets you stop revisiting 11:05 – Time blocks, theme days, and the deep work gap 13:15 – The decisions that moved you forward (and what they unlocked) 15:10 – The non-decisions creating expensive mental load 17:00 – January wins, losses, and reframing progress

Resources:

• Grab The Unstoppable Planning Tool: a high-performance planner designed for entrepreneurs who want one integrated system to plan, execute, and scale in alignment with their life and business: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner

• Grab your copy of Conviction Marketing, your guide to influence, authority, and market leadership online, and learn Kelly's foundational framework for creating thought leadership content that cuts through noise, especially in an AI-saturated market: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK

• For more faith leadership content, subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

After spending back-to-back VIP days with multiple multi-seven-figure leaders, Kelly noticed a powerful pattern:

The businesses ready to scale fastest weren't missing strategy — they were missing identity.

In today's episode, Kelly breaks down why backing up to the identity of your brand may be the most important move you make heading into 2026. In an economy where information is commoditized and AI is everywhere, the businesses that win are the ones that lead movements, not transactions.

This episode will challenge you to rethink how you cast vision, create belonging, and build a brand people want to stay loyal to for years, and not just buy from once.

In this episode, Kelly explores:

• Why logic alone no longer converts buyers (and, how movements outperform marketing tactics)

• The difference between customers who transact and customers who stick around

• How to create "stickiness" (and ultimately, lifetime value) through identity and conviction

• Why the heart and soul of your brand matter more than ever in 2026

TIMESTAMPS:

03:06 – 05:40 — What Kelly noticed after multiple VIP days with 7-figure CEOs 05:41 – 07:55 — Why growth stalls when identity isn't clear 07:56 – 10:20 — Logic vs. emotion: how people actually decide to buy 10:21 – 12:45 — Transactions vs. movements (and why LTV suffers) 12:46 – 15:05 — How identity creates brand "stickiness" 15:06 – 17:30 — Service-based businesses and the lost art of stewardship 17:31 – 18:55 — Why AI makes conviction and humanity non-negotiable

RESOURCES:

• Grab your copy of Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK

• Subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out?

In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively.

Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage.

Kelly walks through real world applications of the Miracle Hour across industries: from car dealerships and dental offices to corporate sales training companies and authors preparing for a book launch, showing why this system works in any economy and on any platform.

You'll learn how consistent daily inputs can compress what used to be year-long sales cycles into days, how to organize your Dream 1000 for maximum efficiency, and how to plug your team into a revenue-generating system that gives you back time, freedom, and focus.

Plus, Kelly shares an exciting announcement about the upcoming Miracle Hour audiobook, book, and docuseries, and how you can get early access for free.

Timestamps:

0:00 – 0:46 Why the Miracle Hour compresses long sales cycles into days

0:46 – 1:28 What the Miracle Hour really is (and why it creates efficiency and freedom)

1:28 – 2:04 Why the Miracle Hour works in any economy, industry, or offer type

2:04 – 4:30 Real-world example: How a car dealership can use the Miracle Hour to drive repeat and referral sales

4:30 – 5:57 Applying the Miracle Hour in corporate and B2B sales environments

5:57 – 7:22 Why the Miracle Hour is platform-agnostic (and how it worked before social media)

7:22 – 8:13 Using the Miracle Hour to land a book deal, PR, and promotional partnerships

8:13 – 9:09 Local business example: Leveraging the Miracle Hour for reviews and referrals

9:09 – 10:18 How frequency and consistency collapse your sales timeline

10:18 – 11:24 Using the Miracle Hour to sell high-ticket offers directly to market

11:24 – 12:29 Announcement: Early access to the Miracle Hour audiobook

12:29 – 13:31 Why the Miracle Hour is the key to monetizing your team

13:31 – 14:29 How CEOs use the Miracle Hour to reclaim time and step into their zone of genius

Resources

• Learn the complete Miracle Hour system For FREE: https://accelerator.virtualbusinessschool.com/mhsocial

• Get access to our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue.

Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale.

You'll learn:

• The simple ManyChat tweaks that can triple conversions

• How to structure content and CTAs for non-followers

• How to blend organic content with paid ads for scalable growth

• The content formats that are winning in 2026

If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine.

Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter? 35:10 – CTA strategies: why every post needs a next step Resources Mentioned:

• Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis

• Follow Natasha on instagram: https://instagram.com/natashatwillis
• Work with Natasha: https://schoolofbots.co

Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities.

In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from "posting and ghosting" online to constantly moving meetings, showing up stressed, or being hot and cold in relationships.

These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you.

Kelly walks you through the five biggest signs you're overcommitted, why high performers often mistake busyness for excellence, and how raising your personal standards around time, energy, and boundaries will directly elevate the quality of clients, relationships, and opportunities you attract in 2026.

In this episode, you'll learn:

• The subtle behaviors that make people lose confidence in your leadership

• How "posting and ghosting" damages your brand more than you think

• Why energy management matters more than time management

• How raising your standards attracts higher-level clients and collaborators

Timestamps:

01:06 – 02:30 — How inconsistency makes people lose confidence in you 04:11 – 06:05 — Why "posting and ghosting" repels buyers 07:56 – 09:40 — The cost of showing up stressed and energetically scattered 09:41 – 11:05 — Why moving meetings erodes respect instantly 11:06 – 12:45 — Overcommitment as a symptom of deeper issues 12:46 – 14:00 — Training for business like an athlete (recovery time) 14:01 – 15:00 — Raising your standards to attract better opportunities in 2026

Resources:

• Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/

• Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/

• Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement and connect with hundreds of high-caliber female leaders: https://www.sandiglandt.com/called-to-lead

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty).

From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company's niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability.

Kelly explains what changed and why, and how you can apply these same lessons inside your own business as you plan for 2026.

If you're rethinking your offers, questioning your model, or feeling called to simplify and scale differently, this episode will help you see your challenges as leverage, not liabilities.

TIMESTAMPS:

01:46 – 06:10: Completely revamping our event strategy with a sponsor-led model

06:11 – 09:05: Ending long-running programs, narrowing authority and deepening market ownership

09:06 – 11:20: Writing a traditional book proposal, why this shift matters for global brand expansion, and the role Substack plays in the long-term straetgy

11:21 – 16:05: Replacing $30K offers with ~$1K trust builders (and eiminating the need for a "traditional" sales team

16:06 – 18:55: Building daily sales through ecosystem expansion, and why we shifted ad spend to email and audience building

18:56 – 20:45: Why faith work must be accessible without barriers

20:46 – 23:10: Building daily sales systems and using launches as amplification, not dependency

23:11 – 25:15: Changing the tech stack and going all-in on Substack

RESOURCES:

• Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/

• Looking for more advanced support for scale? Virtual Business School GOLD layers on advanced strategies for launching and one-to-many selling, brand growth, and increasing customer LTV: https://go.virtualbusinessschool.com/gold

• Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/

• Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement: https://www.sandiglandt.com/called-to-lead

• Know a girl aged 7-14 who might be a fit for the Courage Club? This is where we instill leadership, confidence, and real-world skills for the next generation: https://courageclubforgirls.com/

In today's episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026.

From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches.

If you've felt the effects of the trust recession, shrinking attention spans, or slower buyer decisions, this episode will help you recalibrate your sales strategy for the season we're in right now.

TIMESTAMPS:

00:00 – 01:02: Why 2025 rewrote the rules of selling — and what's changing in 2026

01:03 – 02:18: Why longer livestreams convert better

02:19 – 03:32: Live-only bonuses (and how they work best)

03:33 – 04:45: selling with signature systems

04:46 – 05:55: how a single-page framework can dramatically increase conversions

05:56 – 07:10: Free launches with paid VIP upgrades (the best of both worlds)

07:11 – 08:35: The most underutilized channel right now

08:36 – 10:05: Why single-day paid intensives outperform long launches

10:06 – 11:20: Your scalable sales ecosystem

11:21 – 12:11: Your Invitation to the LIVE Single Sessions That Sell Intensive

RESOURCES:

• Register for the live, 2.5 hour Single Sessions That Sell Intensive, where Kelly and Danielle are breaking down A-Z how to run high-converting single live sessions: https://accelerator.virtualbusinessschool.com/single-sessions-that-convert
• Subscribe to Kelly's Substack channel for more faith leadership content: https://kellyroachofficial.substack.com/
• Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Most entrepreneurs believe that if they just work harder, push longer, and sacrifice more, success will finally bring peace, happiness, and fulfillment.

But what if tying your happiness to your business success is the very thing preventing your business from growing?

In today's episode of The Kelly Roach Show, Kelly breaks down the 3 B's that quietly derail entrepreneurs who emotionally attach their worth and happiness to business performance, and why learning to separate the two is essential for long term growth, health, and leadership.

Drawing from over a decade of building multiple companies and leading through every season of business, Kelly explains why businesses naturally experience cycles of winter, spring, summer, and fall, and how your ability to remain mentally and emotionally steady determines whether you scale or stall.

This episode is a powerful reminder that your worth is not measured by revenue, and that becoming a resilient, four-season CEO is the key to building a sustainable business and a meaningful life.

In this episode, you'll learn:

• Why businesses naturally fluctuate (and why that's completely normal)

• Why being happy outside of business makes you a stronger CEO

• How to build the mental and emotional strength required to lead through every season

TIMESTAMPS:

03:01 – 04:45 — The reality of business seasons (winter, spring, summer, fall) 04:46 – 06:30 — Why tying happiness to performance keeps you unhappy most of the time 06:31 – 08:10 — How stress, panic, and overwhelm shut down decision-making 08:11 – 09:40 — The first B: Burnout (and why it really ends businesses) 09:41 – 11:10 — The second B: Bad decisions driven by fear and scarcity 11:11 – 12:40 — The third B: Bigger life problems that spill into health and relationships 12:41 – 14:00 — Becoming a four-season CEO and separating worth from results

RESOURCES

• For more faith leadership content, subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/
• Called to Lead: The Premier Women's Leadership Event happening in South Florida on October 1st, 2026: https://www.sandiglandt.com/called-to-lead
• Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Substack has quickly become one of the most talked-about platforms in our community, and for good reason.

In this episode, I'm breaking down exactly why I'm going all in on Substack in 2026, how we're monetizing it inside our business, and how it fits into a long-term strategy for freedom, thought leadership, and scalable income, all without ads, sales calls, or constant live content.

You'll learn:

• How we're using archived thought leadership to build a paid ecosystem

• Why Substack is one of the most powerful tools for authors, deep thinkers, and established leaders

• The exact tier structure we're using (free, paid, founding member) and why

• How Substack supports book launches, passive income, and audience ownership in ways other platforms don't

If you're a CEO, author, or thought leader looking to get paid for your ideas, build a high-intent audience, and reduce dependency on algorithms, this episode will give you the clarity you need to decide if Substack belongs in your 2026 strategy.

And, Ii you missed Part 1, be sure to listen to that episode first: https://podcasts.apple.com/us/podcast/1098-why-im-betting-on-substack-for-the-future/id1052353755?i=1000741820357

TIMESTAMPS:

02:30 – 05:30: What Substack actually is

08:30 – 11:30: How we're using archived content to build a monetized ecosystem without creating new content

14:30 – 17:30: Our tier structure explained: free, paid, and founding members

17:30 – 20:30: Why in-app purchases and Apple Pay are game-changers for conversion and consumer behavior

20:30 – 23:30: Owning your audience: why Substack + books is the future: owning your audience

23:30 – 26:00: How Substack fits into a long-term ecosystem: book sales, email, trust-building offers, and passive income

Resources & Links

• Subscribe to The Sacred Art of Selling on Substack: Free, Paid, and Founding Member tiers available {founding member subscriptions must be done through web browser or mobile browser and are not currently supported on the Substack app}: https://kellyroachofficial.substack.com/

• Join The Sacred Art of Selling book waitlist: https://thekellyroach.com/bts

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/