In this episode of The Kelly Roach Show, Kelly shares the key mindset and leadership shifts she made coming into the year that set her and her businesses up for success. From preparing for market contraction, to pacing with speed of change, to making tough team calls, Kelly walks through the exact adjustments that freed her as a leader and positioned her companies for explosive growth. 

If you’ve been feeling weighed down by your team, slowed by your systems, or uncertain about how to lead into the next cycle—this episode will give you both clarity and courage.

• • 0:45 – 2:15 — Why September/Q1 planning determines next-year results

  • 2:15 – 4:00 — Market outlook (contraction) & why expectation → preparation → execution

  • 4:00 – 6:00 — Mindset shift: stop slowing down for people who can’t pace with you

  • 6:00 – 8:00 — The “no-rehire” decision and why Kelly implemented it this year

  • 8:00 – 10:00 — Pruning layers: moving market-facing, regaining creativity and bandwidth

  • 12:00 – 14:00 — How to build/keep high-performance teams 

• Download The Reinvention Playbook (free guide) →  https://thekellyroach.com/reinvention 

• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   

• Grab Bigger Than You: The Entrepreneur’s Guide to Building an Unstoppable Dream Team (The Audiobook) → https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?srsltid=AfmBOopsIwU82GAjvrXC3fO92kjWEE_pY99UFZSjuEDRi_cVCyodZ_zs 

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.

In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.

You’ll learn:

• Why trust-building offers actually make it easier to sell high-ticket.

• How to turn your newsletter + email list into your #1 salesperson.

• Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.

• How to use social media and one-word marketing to generate daily sales.

• 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.

• 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.

• 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales. 

• 8:46 – 10:30 Kelly’s 2026 plan

• 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.

• 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.

• 19:21 – 22:15 The new LIGHT launch model

• Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! https://podcasts.apple.com/us/podcast/1167-using-feedback-loops-to-create-instant-offers/id1052353755?i=1000726197198

• Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           
• Follow Kelly on Facebook:  https://www.facebook.com/kelly.roach.520/       
• Connect with Kelly on LinkedIn:  https://www.linkedin.com/in/kellyroachint/       

In today’s episode of The Kelly Roach Show, Kelly digs into one of the biggest traps entrepreneurs are falling into right now: overthinking.

With rapid market changes, even seasoned CEOs are second-guessing themselves. 

Kelly breaks down how to stop overthinking, start trusting yourself again, and rebuild confidence through action. Because confidence doesn’t come before action—it comes from action.

• 0:06 – Why even successful entrepreneurs lose confidence

• 0:20 – Action > evidence > confidence: the unshakable formula for growth

• 1:30 – Why confidence disappears when certainty does

• 3:00 – Lessons from advertising: why you can’t predict outcomes before testing

• 4:00 – Confidence isn’t knowing the answer; it’s committing to iterate until you win

• 5:30 – How shifting markets have shaken entrepreneurs’ belief in themselves

• 6:20 – Leadership in uncertainty: staying in integrity while building confidence

• 7:30 – Overthinking is costing you thousands (or millions)

• 8:45 – How entrepreneurs abdicate their power by seeking validation elsewhere

• 9:50 – Build confidence by acting without all the answers

• 10:15 – Challenge: identify where you’re treading water

• 11:30 – The difference between winners and losers in uncertain market

Resources: 

• Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead 
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

One of the most overlooked growth strategies in today’s market is hiding in plain sight: your existing clients. In this episode of The Kelly Roach Show, Kelly shares how to leverage an “Inner Circle" client partnership strategy to double, triple, or even quadruple your growth without adding more complexity to your business.

You’ll learn how to transform your happiest clients into your biggest growth engine by creating exclusive partnership opportunities that drive referrals, deepen relationships, and expand your reach.

Whether you run a membership, coaching program, or consulting practice, this episode will show you how to make your client base your #1 asset for scale.

Timestamps: 

1:00 – Why your existing members are your #1 growth engine.

3:00 – Affiliate marketing vs. referral marketing vs. the Inner Circle strategy.

4:20 – What the Inner Circle Client Partner strategy is and why it works.

5:45 – How to motivate referrals

8:30 – Tools and tracking: how to make it simple

9:50 – One-to-one sales vs. one-to-many collaborations.

11:00 – Why repeated exposure to the same audience beats “drive-by” marketing.

12:30 – How just one client can double your business.

15:00 –  Where toconnect with high-caliber collaboration partners in person.

• Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead 
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops.

In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business.

You’ll learn:

• How to use objections as fuel for instant offers

• Real-world examples of feedback loops leading to 5-figure sales in just 24 hours

• The four key sources of feedback you should be tapping into every day

Whether you’re scaling to six, seven, or eight figures, this framework will help you simplify, speed up results, and sell with more ease.

• 2:33 — The four layers of feedback

• 2:34 – 3:42 — How to align with the market zeitgeist for instant conversions

• 5:17 – 6:30 — Trust-building offers and the role of feedback in acquisition

• 6:31 – 10:19 — Case study: turning sponsor objections into $10K+ in 24 hours

• 10:20 – 13:39 — How to flip objections into proactive marketing and sales tools

• 13:40 – 16:07 — Building systems to capture and act on feedback instantly

• 16:08 – 18:04 — Real-time team example: solving an offer gap 

• 18:05 – 19:20 — How rapid execution + feedback loops fuel visionary leadership

• Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead 
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era?

In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey.

You’ll learn why bigger isn’t always better, how to create the right conditions for success in this season, and why giving yourself permission to evolve may be the most important strategy of all.

• 0:04 – The importance of discerning the right path for your next era

• 2:24 – The danger of “me too” marketing and how brands self-commoditize

• 3:38 – Stick to one business or pursue multiple paths?

• 5:54 – Why focusing deeply on one business may not be “settling” but strength

• 7:40 – Discerning between ambition, culture, and God’s calling

• 11:10 – Bigger isn’t always better: why small can be powerful and purposeful

• 20:40 – Kelly’s own focus for 2026 and the importance of pruning

• 22:28 – Creating the conditions for success in your current season

• 25:21 – Invitation to the Legacy Leaders mastermind event in Miami

• Grab a copy of Conviction Marketing: Your Guide to Influence, Authority and Market Leadership Online: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK 

• Grab a copy of Discerning the Voice of God by Priscilla Shirer: https://www.amazon.com/Discerning-Voice-God-Revised-Recognize/dp/1462774040 

• Legacy Leaders Mastermind: High-level strategic mentorship and community for $1M+ entrepreneurs: https://programs.thebusinessadvisory.com/legacy-leaders

• Legacy Leaders Miami Mastermind Event (Sept 26–27): Two-day in-person strategy and networking intensive at Miami Ironside: https://events.thebusinessadvisory.com/eventrsvp-4871 

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer.

But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding.

In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business.

You’ll discover:

• Why passive membership models aren't effective

• The 3 essential elements of designing a membership for premium clients

• How to engineer a quick win within 30 days to build trust and move members into your upsell machine

• 1:17 – The rise of subscription growth and why memberships are exploding

• 2:44 – Dream 1000 + Miracle Hour: the foundation of the new model

• 3:44 – Why “downsell” style memberships are failing today

• 5:08 – Why memberships make sense as a first step for your high-ticket buyer

• 7:00 – How to design your membership for a 30-day quick win

• 11:19 – Core differentiators of a highly effective and profitable membership

• 13:25 – Turning your membership into a million-dollar business (and beyond)

Resources:

• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/          
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now.

You’ll learn:

• How to shift from chasing leads to cultivating relationships with best buyers

• The critical role of retention, renewals, reactivations, and referrals in sustainable growth

• How to grow market share with current clients instead of constantly relying on new acquisition

These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re principles you can apply today to create consistent, scalable results.

01:03 — The #1 lesson Kelly learned about sales from corporate 07:56 — The Dream 1000: organizing your future customer base 09:47 — Best buyers only respond when they’re ready to buy 15:53 — Reactivating past customers 18:55 — Why churn stops most businesses from growing 19:55 — Growing customer market share vs. chasing new clients 21:39 — The trust-building offer strategy explained 24:47 — Resources to implement these strategies now

• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/          
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome.

If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you.

Timestamps:

• 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family

• 10:07: Favorite homeschool classes (from Christianity to investing)

• 15:22: Madison’s first business milestone

• 18:42: Building confidence, public speaking, and resilience in young girls

• 22:28: Why community matters for kids as much as it does for entrepreneurs.

• 29:39: Looking ahead: year two of homeschooling and big lessons from year on

Resources:

• Join The Courage Club (for girls ages 7–14): https://thecourageousbrand.com/

• Join the Courageous Moms, Confident Daughters Private FB Group: https://www.facebook.com/groups/2017495274972679 

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/    

• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

• Connect with Kelly on Instagram: @kellyroachofficial

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last?

In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves.

This conversation will help you rethink how you design, deliver, and scale your programs.

• 0:24 – The ultimate goal of every service-based business

• 2:05 – The first key: specialization and becoming a category leader

• 4:17 – The second key: building stronger community in the age of AI

• 5:13 – The third key: moving from information to implementation

• 7:40 – The fourth key: disrupting how you structure delivery and client interaction

• 9:03 – Using asynchronous learning (private podcasts, AI tools, transcripts) to reduce Zoom fatigue and maximize live time

• 10:08 – Why businesses that focus on community, specialization, implementation, and innovation will stand the test of time

• 11:00 – A sneak peek at an upcoming project that incorporates all of these elements

Resources:

• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/         
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/    
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/