In this episode of The Kelly Roach Show, Kelly breaks down the exact framework she and her clients are using to scale faster and easier than ever — even in today’s challenging market.

ou’ll learn the 3 strategic levers to grow your business without always needing new customers, and how to implement the front-end trust builder, mid-tier accelerator, and back-end upsell machine into your ecosystem for predictable, profitable growth.

1:06: What an upsell machine actually is – and how established companies use this structure

2:23: The 3 ways to grow a business: new acquisition, increased spend, and bundling

3:58: The biggest breakthrough since the Live Launch®

4:54: The power of accelerator offers: low-ticket, easy yes, fast results, instant cash

7:56: The 4 phases of a back-end upsell machine and how to concierge clients through your offer ladder

10:08: The exact front, middle, and back-end strategy our most successful clients are using now

12:59: Shifting from one-dimensional growth to five-dimensional profit scalability

• Free Training: How to Design & Implement a Trust-Building Offer to make daily sales: https://youtu.be/NdL9CYkvYbY 
• Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs 
• Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755 
• Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/     
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

If you feel stuck in your business, constantly reinventing yourself or your offers and still not gaining traction, this episode is for you.

Kelly breaks down the critical distinction between iterating and pivoting — and why knowing the difference could be the key to collapsing time and multiplying your results in today’s market.

You’ll learn:

• Why most entrepreneurs are unknowingly sabotaging their growth

• How to simplify your focus and amplify your results

• Why consistency + frequency is the real formula for scale

TIMESTAMPS:

2:30 – How complexity diluted Kelly’s business (and the pivot she made)

6:00 – The secret to collapsing time

8:30 – The garden hose analogy

9:30 – Kelly’s health transformation through running the reps

14:00 – Why the bottom of the funnel is where growth lives

15:00 – The strategy we're modeling in today's market: fewer offers, fewer messages, and better results

17:00 – Applying this to your podcast, emails, content, and coaching

RESOURCES:

• Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo 
• Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/    
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly shares why she completely overhauled her high-ticket sales strategy and how her new model is creating faster growth, higher profits, and more predictability for her business and clients.

If you’ve been stuck running costly consultations, unpredictable high-ticket launches, or struggling to scale your services sustainably, this episode walks you through the strategic shift you need to make to succeed in this market.

Kelly breaks down the power of trust-building offers, and why moving from external sales to internal upgrades is the smartest way to grow in 2025.

• 2:00 — The evolution of Kelly’s $30K+ entry point model

• 3:00 — The untapped demand hiding in your current customer base

• 5:30 — Why selling high-ticket INTERNALLY is your fastest path to scale

• 6:45 — The cost of consult calls vs. warm internal upsells

• 7:55 — Real client results

• 11:00 — How trust-builders set up backend concierge sales

• Register for Kelly's FREE masterclass on how to accelerate your sales using the Trust Building Offer model: https://go.virtualbusinessschool.com/dailysales?am_id=kelly3943 
• Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo 
• Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/    
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this episode of The Kelly Roach Show, Kelly shares why the biggest growth opportunity in your business isn’t new leads, it’s your existing clients.

If you’ve been relying on cold traffic and front-end funnels to scale, you may be overlooking millions in untapped revenue.

Kelly breaks down the difference between traditional outside sales vs. inside sales, explains the rise of the Trust Building Offer, and teaches how to shift your sales strategy to create sustainable back-end revenue generation with a leaner, more profitable team.

Plus, she shares the exact structure of her upsell machine and how you can implement it to turn a $1,000 client into a $50K customer - and referral source for life.

What You'll Learn:

• Why every business needs an inside sales strategy in 2025 and beyond

• How to move clients from low-ticket offers to premium programs predictably

• How to transform your service team into an upsell engine

• Why most businesses are pouring money into the wrong side of their sales process

• How to get your hands on Kelly’s step-by-step Upsell Machine guide

🎧 Ready to increase your profit margins and lifetime customer value? Scroll below to download the free Upsell Machine Guide and start building your inside sales system today.

01:44 – Inside sales vs. outside sales: What most entrepreneurs get wrong 03:04 – Why client acquisition is the most expensive part of your business 04:48 – The death of traditional sales roles and the rise of the Trust Building Offer 06:08 – How to turn your delivery team into your inside sales team 07:48 – Building your upsell machine step-by-step 08:53 – Mapping your client’s vision to a monetization journey 10:17 – Client segmentation: retainers, mid-ticket, and high-ticket offers 11:05 – Where your sales metrics should be focused right now 12:11 – Why scaling in 2025 requires fewer people—but smarter strategy 13:03 – Get the guide: Build your upsell machine with Kelly’s proven framework

• Grab the guide: https://kellyroachinternational.kit.com/tbo 
• Register for Kelly's FREE Daily Sales Accelerator and learn how to simplify your path to predictable profits: https://api.leadconnectorhq.com/widget/form/1Vw2hQsQOtYCswDoxDYT?am_id=kelly3943  
• Simplify your focus to multiply your results, and join the Virtual Business School for just $59/month: https://go.virtualbusinessschool.com/joinvbs  
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/   
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this powerful episode of The Kelly Roach Show, Kelly delivers a direct, honest call-to-action for business owners navigating difficult seasons of contraction, confusion, or chaos. If it feels like the things that once worked in your business no longer do, you’re not alone. But, you are being called to lead differently.

Kelly talks about what it takes to be a "four season CEO," and shares how pruning, simplifying, and returning to the fundamentals are the keys to rebuilding momentum in uncertain times.

She also offers a bold challenge: making 100 courageous decisions in short order to eliminate the noise, refocus your vision, and put your business in a position to thrive.

This episode is for every entrepreneur holding on too tightly to what used to work, who is ready to claim the next evolution of their leadership.

• 2:06 – The 4 seasons of business and why pruning is necessary for growth

• 3:36 – How complexity disconnects you from your market and your power

• 4:21 – The Four-Season CEO: stats on pruning and faith-driven leadership

• 9:06 – Your business needs almost nothing to grow quickly

• 10:22 – The hidden cost of carrying too much: why you feel stuck

• 11:12 – The power of simplification for productivity and profit

• 12:23 – Radical focus: why doing less leads to better results

• 13:08 – Urgency: you don’t have 3 months, you have 3 days

• 14:02 – The true reward of 100 courageous decisions: lean, profitable growth

• 14:45 – Concentration is the missing ingredient in today’s market

Resources:

• Register for Kelly's FREE Daily Sales Accelerator and learn how to simplify your path to predictable profits: https://api.leadconnectorhq.com/widget/form/1Vw2hQsQOtYCswDoxDYT?am_id=kelly3943 
• Simplify your focus to multiply your results, and join the Virtual Business School for just $59/month: https://go.virtualbusinessschool.com/joinvbs 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   

In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time).

After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom.

This episode breaks down how Kelly made the decision to pivot, what she learned from growing multiple brands, and why now is the perfect time to rethink your business model. If you’re feeling friction in your current business structure, this episode may be the blueprint for your next big shift. 

• 1:02 – A new 8-figure business begins: lessons from building the first one

• 4:46 – The problem with growing a high-ticket consultancy to $100M

• 6:12 – Testing 6 different business models to find the best path forward

• 11:13 – Why most online business education options are broken

• 13:04 – Introducing the Virtual Business School: a hybrid membership model

• 14:07 – Why this model finally aligned with Kelly’s 9-figure vision

• 15:03 – Infrastructure, cost, and time freedom compared to high-ticket models

• 17:42 – The trust-building strategy that powers VBS’s organic growth

• 20:21 – The 4 business model shifts to consider in the current market

• Join our text list and get the 11 types of Trust Building Offers
• Grab our FREE Trust Building Offer Guide: https://kellyroachinternational.kit.com/tbo 
• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs 
• Explore our boutique consultancy: https://www.thebusinessadvisory.com/ 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage.

Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership.

She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing online business owners to scale without burnout.

This episode will help you stop resisting what’s not working anymore, and start leaning into a strategy that actually aligns with how today’s buyers behave.

You’ll learn:

• How consumer behavior has simply returned to logical patterns

• Why past models are failing and how to stay relevant

• What a Trust Building Offer is and why it's working better than anything else

• How to lead in this new business era without needing a huge team or big ad budget

TIMESTAMPS:

2:00 – Market contraction is normal and necessary for innovation 3:15 – Consumers are acting logically, not unreasonably 5:36 – Why disruptive seasons are the greatest chances for wealth transfer 6:18 – The economy is being reshaped (and what it means for your business) 8:00 – Introducing the new model: the Trust Building Offer 9:00 – Real results from clients using Trust Building Offers today 12:00 – Why most businesses are no longer competitive 13:20 – How Trust Building Offers elevate visibility, volume, and value 14:02 – Action steps to implement this new model right away

Resources:

• Grab the FREE Guide to Building your Trust Building Offer: https://kellyroachinternational.kit.com/tbo 
• Join The Virtual Business School membership and start building your new offer with the support of our team: https://go.virtualbusinessschool.com/joinvbs 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  

In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through. 

Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard.

Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep leading with consistency, clarity and strength.

You’ll learn:

• How to prepare for inevitable disruptions in your business

• Tactical systems to maintain visibility and delivery in hard seasons

• How to keep showing up when you feel like you have nothing left to give

• The real reason to continue teaching and leading, even when you're struggling

• Why your hard seasons can become your greatest service to others

Timestamps:

4:45 – Batch creation: why it's critical to get ahead 7:33 – How Kelly uses her content library to maintain consistency 10:10 – Having a contingency plan 12:55 – Why every entrepreneur needs an “accountability point person” 15:40 – How to prepare for content gaps and mental low points 21:14 – What to do when you feel unclear or uninspired 23:30 – Why it’s okay to teach while still figuring things out yourself 28:35 – Ways to get help without disappearing from your business

RESOURCES:

• Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention 
• Join our Legacy Leaders Mastermind community for high-powered leaders building multi 7 and 8-figure businesses: https://programs.thebusinessadvisory.com/legacy-leaders  
• Grab Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout. 

What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her mental well-being.

If you feel like you've been forcing a part of your business to work (even when it's clearly broken), this episode will give you permission to stop spinning your wheels, and start reinventing.

01:20 – Why burnout is the most dangerous threat to your business 04:00 – Learning to prevent burnout, not just respond to it 06:40 – The hotel event disaster: broken promises, rising costs, and poor service 17:45 – The radical pivot: shifting to alternative venues and brand sponsorships for lower overhead costs, more flexibility and control 24:30 – Making high-level retreats more accessible and affordable for clients 27:05 – The deeper lesson: when iteration isn’t enough, it’s time for reinvention 29:00 – Why joy should never be the cost of your next growth phase

• Burnout doesn’t just happen from overwork. It happens when misaligned systems wear you down

• Iteration isn’t always the answer; sometimes you need a total reinvention

• Being decisive in making executive decisions protect your energy and your impact

• Creating accessible, profitable events can be done without selling from stage

• When your business model starts to feel heavy, it’s time to question the structure - not your mission

• Grab your ticket to CALLED TO LEAD, hosted by Kelly Roach and Sandi Glandt, on September 25th in South Florida: https://www.sandiglandt.com/called-to-lead 
• Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention 
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design.

In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget.

If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately.

03:30 – The role of online reviews in brand awareness and leadership 05:00 – What PR actually includes: podcasting, articles, awards, and more 06:25 – Your perception vs. your customer’s experience 08:10 – Selling the result vs. marketing what people actually value 09:40 – The trust recession: why what others say matters more than what you say 11:00 – How to become discoverable in a noisy digital world 12:35 – Free media vs. paid media: what’s actually worth it 13:45 – OPA: How to leverage other people’s audiences 15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets

Resources:

• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs 

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo 

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/