In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design.

In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget.

If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately.

TIMESTAMPS:

03:30 – The role of online reviews in brand awareness and leadership 05:00 – What PR actually includes: podcasting, articles, awards, and more 06:25 – Your perception vs. your customer’s experience 08:10 – Selling the result vs. marketing what people actually value 09:40 – The trust recession: why what others say matters more than what you say 11:00 – How to become discoverable in a noisy digital world 12:35 – Free media vs. paid media: what’s actually worth it 13:45 – OPA: How to leverage other people’s audiences 15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets

Resources:

• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs 

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo 

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/