When I worked in retail we were very fortunate to have access to numerous trend websites that were all targeted at big business from a price and a content point of view. But if you are a small business, where can you get that information and how can you interpret it to ensure it's relevant to your business and customer. The answer is the better trend company. Today I am joined by Natalie and Louise, founders of The Better trend company specifically established to support independents and small design businesses to access trend reports and design strategies. 

 

KEY TAKEAWAYS

• During the pandemic, examples of trends are people investing in skin care products, but not make up, and buying comfort wear, but not evening clothes. 
• A small business can start looking at trends by looking at who your target customer is, what are they doing, what are they buying, what are they looking for. You can take it from there and tailor your designs to that. 
• You can use trends as a brief to work towards instead of just being lost in endless possibilities. Set yourself a goal of designing something within those boundaries. 
• Remember that your brand is your opinion, it shows your values and your aesthetics. 

BEST MOMENTS

‘It’s just authentically connecting with people and enjoying life’ 

‘When you’re bombarded with so much, you feel a lot of self doubt’ 

‘When you’re a small business you’re juggling so many plates’ 

 

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

www.instagram.com/thebettertrendsco

www.thebettertrendscompany.com

 

ABOUT THE GUEST

“The Better Trends Company is a trend and design agency with a difference. We empower Indies and small businesses with our affordable and accessible trend reports, consultancy and design strategy.

Our mission is to demystify trend forecasting and share design knowledge to support those locked out of trend and design resources, enabling them to make confident and informed business decisions.

Our focus is on responsible and ethical trends and design direction. We promote eco values, community and feminist retail to create better futures for people and planet.”

 

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

 

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall