Should I go long or stay short? Long-form interviewing or short-form? Should I record long and edit short? What should the final duration of my podcast/video/media be?

In this episode, I talk interview and media length. I argue that, essentially, there's no universally right answer to these questions but that, instead, you should base your length off of the needs and value it creates for your audience. You should ask the questions:

And from this, you'll know what length your media should be.

As a bonus, I also talk a little bit about interviewing long and cutting short, so give it a listen!