When Amir Malik and Alastair Spink joined forces to create opportunities for Muslim women to experience golf, they weren’t quite sure what to expect. But when their first event in Birmingham sold out in the space of 12 hours, they were blown away. Fast forward to the event itself and the reaction of those taking part, and they knew there was potential for something much bigger.

This led to the roll out of a series events across the United Kingdom attracting the interest of over 1,200 women.

Amir, Founder of the Muslim Golf Association and Alastair, Founder & Head Coach of love.golf, join host Gary Firkins for an in-depth discussion about their respective journeys into the game, how this unlikely partnership came about and how they created this level of demand through the power of WhatsApp.

They also speak about the importance of listening to the customer and using this insight to inform and enhance the experience.

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Syngenta Golf: www.syngentagolf.com | @syngentagolf

love.golf: www.love.golf

Muslim Golf Assocation: muslimgolfassociation.com