In episode 4

We look at the basics of how to approach the media. Should you ring a journalist or send them a press release? What kinds of stories will they use?

We answer a listener questions about blogs and whether you can be opinionated in a company blog? What are the pros and cons.

Plus, we look at a couple of PR stories from the week and ask what you could learn from them

And, we have a couple of PR dates for your diary which you could use to help promote your business