CareerEQ

Episode 4: Marketing Career Paths

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There are many types of “marketers” with varied skill sets. They aren’t all whacky creative types like the entertainment industry portrays in movies and sitcoms! Learn about all the potential career paths in marketing like analytics, research and insights, marketing communications, sales, brand management and more in this episode.

Guests:

Carrie Schaefer, Brand Director at The Scotts Miracle-Gro Company

Claire Adams, Sr. Lecturer in Marketing at The Fisher College of Business

Additional Resources:

  • Indeed “10 Most Common Careers in Marketing”: https://www.indeed.com/career-advice/finding-a-job/marketing-careers
  • The Muse – Which Career is Right for You? 9 Common Jobs from Social Media to SEO”: https://www.themuse.com/advice/marketing-jobs-careers-types
  • Book: Careers In Marketing: The Complete Guide to Marketing and Digital Marketing Careers: https://www.amazon.com/Careers-Marketing-Complete-Guide-Digital/dp/1522922644

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