In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. While this episode’s commonly asked school marketing question examines whether traditional advertising still works. This week’s school marketing example: Bunbury Cathedral Grammar School’s biannual school magazine. The rants and raves segment looks at a terrible email sent to prospective families.

This week’s links:

The IBM Watson Personality Insights service

http://watson-pi-demo.mybluemix.net/

What version marketing operating system are you running?

https://www.marketingmag.com.au/hubs-c/version-marketing-operating-system-running/

Seven tips for delivering great presentations

http://www.marketingprofs.com/articles/2015/28246/seven-tips-for-delivering-great-presentations

Bunbury Cathedral Grammar School – Grammarian school magazine

www.bcgs.wa.edu.au/our-magazine