Rob Pardo is on a mission to create game experiences that build and deepen friendships. Formerly the Chief Creative Officer at Blizzard Entertainment—where he led the design of World of Warcraft—Rob and a small team of game designers recently founded Bonfire Studios.

Rob stopped by IDEO San Francisco to talk with Diego about everything from serendipity in game design to turning bugs into crucial game elements.

Find more on Rob + Bonfire Studios here: http://www.bonfirestudios.com/

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