Louise Brogan helps entrepreneurs and professionals elevate their LinkedIn game. In this week's conversation she explains why LinkedIn is so important for businesses and why most people are so dreadful at it. From fundamental mindset to the most effective tactics right now, it's a masterclass in maximising your profile on LinkedIn without losing your soul.

She's also in the throes of writing her first business book, so this is a great report from the frontline if you're in that place and want some comradely advice and support.

And finally, Louise's no-nonsense, super-helpful LinkedIn how-to videos have also made her something of a YouTube star, so I made sure to ask her all about that too...