The greatest game of all they called it: The 1937 Grand Final between Collingwood and Geelong. The year saw a King’s coronation, with a North Melbourne player representing the VFL in London and Fitzroy became the Gorillas! Finals prices increased, never popular, yet a record crowd was a the Grand Final. It was the Magpies chance for a premiership hat trick and to send Gordon Coventry off in style or Geelong’s opportunity to give Reg Hickey a premiership in his second stint as captain coach. Meanwhile, trouble was brewing with the VFA.