This week's episode is all about analytics. We all know that we can track the small things when it comes to our digital marketing efforts, but how many of us are using that to its full advantage?

John Wall from Trust Insights knows his stuff when it comes to marketing data. So much so that he even delves into some predictive marketing and how you can use the same tools and techniques to help you with your marketing.

If you have any sort of digital presence, you'll want to check out the episode.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.