Marketing Corner

Episode 41: Prices on a Pricing Page!? 😱


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In this episode, Jen and Casper dive into a somewhat hotly debated topic in SaaS: do you put pricing on a pricing page? And if not, why not? And if so, how do you balance out the pros and the cons? We cover this and more, including:
- First, why don't more SaaS companies put prices on their pricing page?
- Running growth hacking experiments to find the right pricing model
- Using pricing as a qualification method
- Is there danger in being seen as the "cheapest"?
We would LOVE to hear your thoughts on this, especially the last point. What do you think? Are you put off by the cheapest plans you can find? Or is that a qualifier for you when you're shopping around?
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Marketing CornerBy Jen Montague and Casper Rouchmann


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