In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks at Canadian Bank TD’s successful video.

This week’s links:

Is Australia ready for inbound marketing?

https://www.marketingmag.com.au/hubs-c/australia-ready-inbound-marketing/

Why white papers still matter: Their role in effective content marketing

http://contentmarketinginstitute.com/2014/09/white-papers-matter-effective-content-marketing/

12 sensational content marketing ideas for boring industries

http://blog.newscred.com/12-sensational-content-marketing-ideas-for-boring-industries/

How to achieve brand alignment at your school

http://info.imageseven.com.au/school-marketing-blog/how-to-achieve-brand-alignment-at-your-school

Barcelona’s positioning journey

https://www.marketingmag.com.au/hubs-c/barcelonas-positioning-journey/?inf_contact_key=0d539ab4a077a37a90f16db0642febe8808169dba43e8325529b6ef2e1cdc72f

Branded love: The value of video content marketing

https://www.marketingmag.com.au/hubs-c/branded-love-value-video-content-marketing/

Sometimes you just want to say thank you video

https://www.youtube.com/watch?v=bUkN7g_bEAI

An average day at the bank turns into the ultimate throwback video

https://www.youtube.com/watch?v=T8b_v6ofe_k