In this week's episode, we're talking with Naira Perez from Spring Hill Digital all about paid media, online ads and most importantly, understanding your audience and having a plan before spending your money.

It's easy to talk about, but hard to implement. When as marketers we talk about everything being an experiment or a test, we don't mean "throwing spaghetti against a wall to see what sticks", we mean educated guesswork based on a thorough understanding of your audience.

You'll love this episode if you are looking to start running adverts, or even if you've already started, as you'll gain some real insight into how agencies run their client's online campaigns.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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