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On this episode of the American Warrior Show, Rich Brown sits down with retired Navy SEAL Bill Rapier, founder of AMTAC Shooting, for a no-nonsense discussion on real-world self-defense. He is the lead instructor of over 200 Amtac Shooting courses and has trained over 2500 students since 2020. Bill is retired after twenty years in the Navy, where his duty assignments included several years at SEAL Team 3 and over 14 years at Naval Special Warfare Development Group. Positions held include assaulter, breacher, sniper, team leader, troop chief, and military working dog department senior enlisted adviser. He has always been an avid shooter and is heavily involved in combatives.

• Bill brings decades of experience from Naval Special Warfare, including time at SEAL Team 3 and DEVGRU, where performance under pressure wasn't optional—it was survival.
• Why most self-defense conversations focus too heavily on the gun—and what happens when the fight starts inside arm's reach.
• The importance of a layered defensive approach: awareness, decision-making, combatives, and firearms—used in the correct order.
• How to train shooting skills that actually transfer to real life, not just the square range.
• Integrating fighting and shooting so skills don't collapse when stress, chaos, and violence show up fast.
• Common training blind spots among armed citizens—and how to fix them with smarter practice and higher standards.
• Why efficiency, simplicity, and pressure-tested fundamentals matter more than flashy techniques.
• Practical takeaways for warriors who want skills that work when it counts, not just look good on Instagram.