In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s commonly asked school marketing question looks at where to start with social media, with four simple steps to guide your social media strategy. This week’s school marketing example: a range of universities from across the world that have good alumni relations. The rants and raves segment looks at Malcolm Turnbull’s clever use of social media to announce his leadership challenge.

This week’s links:

The value is the wall, not the brick: Robert Rose

https://www.kingcontent.com.au/blog/the-value-is-the-wall-not-the-brick-robert-rose/

Bullseye: The 5 rings of content marketing ROI

http://contently.com/strategist/2015/09/18/bullseye-the-5-rings-of-content-marketing-roi/

In-house or outsource: getting the best value digital strategy

https://www.marketingmag.com.au/hubs-c/house-outsource-getting-best-value-digital-strategy/

4 simple steps to guide your school’s social media strategy

http://info.imageseven.com.au/school-marketing-blog/4-simple-steps-to-guide-your-school-s-social-media-strategy

21 alumni marketing comms examples to inspire

https://thefutureindex.wordpress.com/2013/08/20/future-comms-alumni-2-0/

Malcolm Turnbull’s social media savvy: why 2016 will be the year of social campaigning

https://www.marketingmag.com.au/hubs-c/malcolm-turnbulls-social-media-savvy-2016-will-year-social-campaigning/