In this episode of The Brian Icenhower Podcast, we dive into one of the biggest growth challenges for real estate agents and teams: choosing between hiring a transaction coordinator (TC) and an administrative assistant. While many agents lean toward TCs because the cost comes directly from closings, Brian explains why top-producing agents and large teams invest in admin support instead—and how that decision fuels long-term growth.

You’ll learn:

The key differences between a transaction coordinator and a true admin.

Why admins don’t just save you time—they generate more revenue and elevate client service.

The four major roles admins can play: listing manager, transaction coordinator, marketing director, and administrative manager.

How to train and layer responsibilities as your business scales.

Why relying solely on TCs can hold your team back, while admin systems create scalability and better client experiences.

If you’re serious about building a business that runs smoothly and grows beyond your personal production, this conversation will give you a clear roadmap for leveraging admin support to take your team to the next level.

Book a FREE coaching call:

Enroll in our online courses:

Sign up for coaching:

Sign up for an Agent Management Portal:

Join the fastest growing Facebook Group for Top Producers: