Learn how real estate teams attract top producing agents by implementing this tested system & criteria for lead distribution.
🎧 Show Notes
How Real Estate Teams Attract Top Producing Agents
Why do so many top-producing agents leave real estate teams? And how can you keep them around—while still growing your team? In this episode, Brian Icenhower breaks down the exact systems top teams use to not only recruit the best talent but also
retain them as they grow into high-performing agents.
You’ll learn about the Matching Standard, a lead distribution model that aligns agent success with team support. Plus, Brian introduces the game-changing concept of "We" leads, a hybrid category that stretches your team’s lead pipeline while rewarding collaboration.
Whether you’re a broker, team leader, or agent, this episode delivers real-world strategies to build a thriving, scalable team structure.
How to structure lead distribution to promote agent growth
Why “We” leads are the secret to long-term team retention
How top teams keep high producers from going solo
What value-adds actually attract top agents
How to build a team that scales without burnout
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