In this episode of the Brian Icenhower Podcast, we explore how real estate agents and teams can turn longer listing periods into powerful lead generation opportunities by running open houses the right way.

Brian Icenhower explains why every listing should have at least two open houses—ideally in the first two weeks of hitting the market—and how top teams leverage this system not just to sell homes, but to generate more listings, build their database, and establish a reputation for hustle and professionalism.

You’ll learn:

✅ Why open houses are most effective during the “Miracle Month” (first 30 days on market)

✅ How to set team-wide standards (2 open houses per listing) and track them with dashboards

✅ Why proactive admin support is critical to maximizing open house coverage

✅ Conversion strategies that turn open house visitors into listing eAlert subscribers

✅ How to use open houses to attract sellers, not just buyers

✅ Scripts, systems, and client service approaches that separate top producers from casual agents

Brian also shares how open houses fuel lead generation, team accountability, and market dominance, especially in spring and summer when traffic is high. With the right systems in place, every listing becomes a magnet for more opportunities.

👉 Want to implement these systems on your team? Explore our Open Houses & SOI Training Courses and learn the step-by-step processes top teams use to make every listing generate more business: https://therealestatetrainer.com/icenhower-institute/

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In this episode of the Brian Icenhower Podcast, we tackle a tough but essential leadership skill: how to exit real estate agents from your brokerage or team. Every year during moving seasons, agents evaluate their businesses and some decide to leave—often blaming leadership instead of addressing their own habits. How you handle those departures will shape your reputation, culture, and ability to grow.

Brian Icenhower and ICT coach Nick Baldwin break down why exiting agents gracefully is just as important as recruiting them in the first place. They explain how the wrong response—anger, bitterness, or subtle digs—can damage your leadership credibility and poison your reputation in the community. On the flip side, handling exits with grace, professionalism, and servant leadership not only protects your brand but often leads to agents returning later.

You’ll learn:

✅ Why agents leave and why it’s rarely about commission splits or culture

✅ The dangers of “brokers behaving badly” and spreading drama

✅ What not to say when agents move on—and how to avoid creating “bulletin board material”

✅ Why half of all exiting agents will return if you exit them gracefully

✅ Practical strategies for transferring listings, handling pendings, and avoiding punitive policies

✅ How proactive, gracious behavior can turn exits into recruiting opportunities

Leadership isn’t tested when agents join—it’s tested when they leave. Learn how to maintain respect, protect your brand, and keep your organization thriving even when agents move on.

👉 Ready to strengthen your leadership skills? Explore our Broker & Team Leader Coaching Programs and learn the proven systems top leaders use to grow, retain, and inspire their agents: https://therealestatetrainer.com/real-estate-coaching-programs/

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In this episode of the Brian Icenhower Podcast, we dive into one of the most critical adjustments agents must make in a shifting market: managing longer listing periods. As more markets trend toward buyer’s territory, listings are sitting on the market longer than most agents and sellers are used to.

Brian Icenhower introduces the concept of the “Magic Month”—the first 30 days when a listing receives the highest online exposure. He explains why conservative pricing and strong marketing in this window are crucial for generating multiple offers and securing the best terms for your sellers.

You’ll learn:

✅ Why agents don’t sell homes—they expose them

✅ How to track and share online listing views (MLS, Zillow, Realtor.com, Homes.com) with clients

✅ The importance of weekly seller updates from your admin team

✅ How to set upfront expectations to avoid “Why isn’t my home selling?” calls

✅ When to recommend price reductions using proven showing guidelines

Brian also shares why proactive client communication is the difference between smooth transactions and stressful ones. By sending consistent weekly reports and setting proper expectations, you won’t need to talk sellers into price reductions—they’ll call you first when the data proves it’s time.

👉 Want the systems top-performing teams use? Explore our Admin & Listing Manager training courses to learn how to prevent problems before they happen and deliver true white-glove service to your clients: https://therealestatetrainer.com/icenhower-institute/

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In today’s episode of the Brian Icenhower Podcast, we tackle one of the most pressing issues in today’s shifting real estate market: longer listing periods. As inventory grows and some areas edge into buyer’s market territory, listings are sitting on the market longer than many agents—or their sellers—are used to.

Brian Icenhower breaks down the two critical factors every agent must understand: Price or Patience. He explains how agents can set the right expectations with sellers upfront, proactively prove property exposure through weekly reporting, and avoid the reactive “Why isn’t my home selling?” conversations that frustrate clients and drain your energy.

You’ll learn:

✅ Why agents don’t “sell” homes—they expose them

✅ How to use online views (MLS, Zillow, Realtor.com) to demonstrate marketing exposure

✅ The “Miracle Month” concept and how to explain it in your listing presentations

✅ When it’s a pricing problem vs. when it’s a patience problem

✅ How admin and listing managers prevent service issues before they start

Whether you’re a solo agent, team leader, or broker-owner, this episode will help you shift your mindset and systems to thrive in markets with extended listing periods.

👉 Ready to upgrade your systems? Explore our Admin & Listing Manager training courses to build the processes that keep your sellers happy and your business thriving. Go to https://therealestatetrainer.com/icenhower-institute/

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In this episode of the Icenhower Coaching Podcast, Brian Icenhower reveals the proven strategies top-performing real estate agents use when pricing listings in a slow market. As inventory rises and buyer urgency softens, many listings are sitting longer—and overpriced homes are going stale fast. Brian shares why conservative pricing is no longer optional, how to lead sellers with data and motivation-based conversations, and what to do when clients resist realistic pricing.

You’ll learn:

Why the first 30 days on market are critical

How to avoid expired listings with smart, proactive pricing

How to position yourself as a trusted advisor, not just a salesperson

The best way to use comparative market analysis (CMA) and inventory stats

How to help sellers understand their motivation and the buy-sell wash

Whether you're a solo agent, real estate team leader, or brokerage owner, this episode is packed with actionable insights on pricing listings in a slow market that will help you retain trust, close more sales, and stand out as a true professional.

📌 Learn more about real estate coaching and training at: https://therealestatetrainer.com

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Learn how to create a real estate vendor program to increase client referrals from other business professionals.

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In this episode, Brian Icenhower shares a powerful Listing Presentation Script to Set Expectations that helps real estate agents, team leaders, and brokers guide sellers through slow markets with confidence. Learn how to use MLS data to visually demonstrate why pricing matters, set realistic expectations, and avoid difficult conversations down the road.

You’ll discover:

The one tool that changes every listing appointment

How to show—not just tell—your value to sellers

Why pricing conservatively wins in today’s market

How to revisit pricing and views after 30 days

What most sellers misunderstand about the agent’s role

This script isn’t just about talking points—it’s a strategy to build trust, gain influence, and get listings sold when homes are taking longer to move.

🧠 For real estate professionals ready to level up in today’s market, this episode is a must-listen.

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Educate your clients by using these helpful scripts for FSBO sellers and demonstrate why using a Realtor is in their own best interest.

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Learn how real estate brokers start their own licensing school with remote & in person classes, how to develop fee structures & compensation structures for instructors, and how to increase attendance.

🎙️Teaser:

Are you tired of hearing “I only want to recruit experienced agents”?

In this episode, we’re diving into one of the most powerful, yet underutilized strategies for real estate growth: starting your own licensing school. Whether you want to attract more agents, support your teams, or create scalable systems that free up your time, this move changes the game.

I’ll walk you through how real estate brokers start their own licensing school, step-by-step. We’ll cover the tech, the training, and how to turn a classroom into a recruiting magnet. If you’re ready to grow your brokerage by attraction instead of chasing down leads… this one’s for you.

Tune in now—your future agents are waiting.

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Learn the most tested and proven succession plan for real estate brokers & team leaders that has helped so many step out of production and/or leadership to start earning passive income from their businesses.

🎙️ Podcast Teaser: The Proven Succession Plan for Real Estate Brokers & Team Leaders

Are you a real estate team leader or broker-owner dreaming of stepping out of production—but feel stuck in the daily grind?

In this episode, Brian Icenhower breaks down a proven succession plan for real estate brokers and team leaders that shows you exactly how to scale your business, replace yourself, and retain your income. We’re talking real numbers, real systems, and a repeatable path to building a business that runs without you.

From identifying future leaders to creating performance-based comp plans and avoiding the dreaded "death zone," this conversation is packed with actionable advice you can’t afford to miss.

✅ Learn how to step out without losing control.

This isn’t just theory—this is the roadmap our clients are using right now to escape burnout and build true freedom.

🔗 Listen now and start creating your exit strategy.

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