In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice. This episode’s commonly asked school marketing question looks at ways to include video in content marketing. This week’s school marketing example: Tanbridge House School’s record breaking advert. The rants and raves segment looks at Seth Godin’s excellent blog on marketing topics and a great video, The story of content: Rise of the new marketing.

This week’s links:

B2B content marketing report: 2016 benchmarks, budgets and trends

http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

Twitter dropping its 140-character limit signals a new era in content marketing

https://contently.com/strategist/2015/09/30/twitter-dropping-its-140-character-limit-signals-a-new-era-in-content-marketing/

Twitter plans to go beyond its 140-character limit

http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/

Brands named and shamed in awards that no marketer wants to win

https://www.marketingmag.com.au/news-c/brands-named-shamed-awards-no-marketer-wants-win/

11 ways to use video in your content marketing

http://contentmarketinginstitute.com/2015/10/use-video-content-marketing/

Tanbridge House School – Students create record breaking advert

http://www.tanbridge-house-sch.co.uk/news/archive/students-create-record-breaking-advert-2010

Using radio to promote your school

http://marketingadviceforschools.com/4/post/2015/10/using-radio-to-promote-your-school.html

SUSDAT – Seth Godgin’s blog

http://sethgodin.typepad.com/seths_blog/2015/09/susdat.html

The story of content: Rise of the new marketing

http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/