The Great Fail

Episode 44: Zillow Offers, From Flip to Flop


Listen Later

In September 2021, Sean Gotcher, a Nevada-based real-estate agent, released an infamous TikTok video that ignited a tremendous amount of attention and criticism after alluding to a real estate iBuyer that may have been fixing home prices and engaging in market manipulation. Although many claimed this to be outrageous speculation, it would be a few weeks later when Zillow announced that it was shutting down its home-flipping business, Zillow Offers, after losing $381 million. Did Gotcher’s video accelerate the collapse of Zillow’s iBuying division? Find out how it went down in Episode 44 of The Great Fail.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Great FailBy Debra Chen

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

126 ratings


More shows like The Great Fail

View all
Yeah, That's Probably an Ad by Adweek

Yeah, That's Probably an Ad

140 Listeners

Marketing Vanguard by Adweek

Marketing Vanguard

122 Listeners

BRAVE COMMERCE by Adweek

BRAVE COMMERCE

108 Listeners

The Garage: Tools For Retail Media Innovation by Adweek

The Garage: Tools For Retail Media Innovation

15 Listeners

TechMagic with Cathy Hackl by Adweek

TechMagic with Cathy Hackl

56 Listeners

Champions of Change: Shattering Ceilings in Sports by Adweek

Champions of Change: Shattering Ceilings in Sports

4 Listeners

The Speed of Culture Podcast by ADWEEK & Suzy

The Speed of Culture Podcast

50 Listeners

Adweek Presents... by Adweek

Adweek Presents...

5 Listeners

Young Influentials by Adweek

Young Influentials

10 Listeners

Off Madison by Adweek

Off Madison

5 Listeners

Home / Work by Adweek

Home / Work

2 Listeners

Brandweek: The Podcast by Adweek

Brandweek: The Podcast

3 Listeners

Touch of Truth with Jackie Cooper by Adweek & Edelman

Touch of Truth with Jackie Cooper

0 Listeners