In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked school marketing question looks at if your brand is ready for an update. This week’s school marketing example: Trinity Grammar School’s outstanding new website. The rants and raves segment looks at a very useful guide for marketing automation.

This week’s links:

Is editorial independence officially dead?

https://contently.com/strategist/2015/10/07/is-editorial-independence-officially-dead/

Remarketing to people that have already visited your website

https://moz.com/blog/remarketing-to-people-that-have-already-visited-your-website-whiteboard-Friday

Facebook vs Twitter vs Snapchat: Who will win the news war?

https://www.linkedin.com/pulse/facebook-vs-twitter-snapchat-who-win-news-wars-ryan-holmes

12 signs it’s time to rebrand your business

http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/

Trinity Grammar School

http://www.trinity.nsw.edu.au

The definitive guide to marketing automation

https://www.quicksprout.com/the-definitive-guide-to-marketing-automation/?mc_cid=450fa2d183&mc_eid=6547331ac0/