Communication is always important. We talked about that last episode, but this week's episode is all about the huge potential communication plays in building your community and ultimately increasing your bottom line.

Fernando Angulo is Head of Communication at SEMrush, if you don't know who they are, you'll find them everywhere online with a simple Google search. They've built an incredible tool for marketers, to help with everything related to creating content online.

But more importantly, they've amassed a huge community, people who love their product and being a part of the bigger story they're telling.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.