In episode 46, Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages are reaching inboxes. While this episode’s commonly asked school marketing question looks at managing reputation risk. This week’s school marketing example: fantastic videos for hospital schools. The rants and raves segment looks at a powerful, but simple podcast player for iPhone, iPad and Apple Watch.

This week’s links:

Video content strategy: Think long term

http://wallblog.co.uk/2015/11/05/video-content-strategy-think-long-term

The 4 automated emails you should be sending

https://emma.uberflip.com/h/i/147850948-the-4-automated-emails-you-should-be-sending

Email deliverability 2015: Are messages reaching inboxes?

http://www.marketingprofs.com/charts/2015/28649/email-deliverability-2015-are-messages-reaching-inboxes

You are only as good as your reputation

http://info.imageseven.com.au/psm-blog/you-are-only-as-good-as-your-reputation

First day at hospital school: Abigail

https://www.youtube.com/watch?v=Rzr8fPpYgTA&list=PLk-3GekxQ_6omV9B_V6QRFhp4xpixMJsi&index=2

Overcast: A powerful yet simple podcast player for iPhone, iPad, and Apple Watch

https://overcast.fm/