Pop up shops are one of the key ways to attract a new audience and increase the awareness and exposure to your brand.  Today Nicole is joined by David Blakely, business & store development director of Sooks, which provides access to flexible and affordable digitally connected spaces in the UK and around the world.

 

KEY TAKEAWAYS

• Have a clear objective – what are you trying to achieve with your pop-up shop?
• Budget – How much are you able or willing to spend on a pop-up shop in order achieve those goals? You need to be clear as to how much you are going to spend and what you are going to get back from it.
• Location – Which country, city and neighbourhood provides the best option for your business to achieve your goal? Consider footfall and foot traffic as well as branding and behaviour. Where is your ideal audience most likely to be? What kind of person are they?
• Venue – what does the space need to have in order for you to achieve your goals? What utilities do you need? (wi-fi, video equipment, or kitchen space, for example) and how will you use them? Most spaces include this in the price, but always double-check. Will you need storage? Will you need storage in the store or will you need storage elsewhere?
• Design – how do you want your pop-up store to look? What will most appeal to customers and foot traffic alike?
• Digital and offline synchronisation – understand how you’re going to couple your offline sales with your digital sales and ecommerce set up. Is it the same customer currently standing at the till who ordered something online last week?
• How are you going to promote it? Making people aware of your pop-up store is very important as you may not be able to rely solely on footfall (depending on where you’re located). Think about the social platforms your audience uses. 
• Success? You should have an understanding of what success will look like and what factors will affect it. Is it a revenue target? A customer engagement target? Number of social media likes or sales?

 

BEST MOMENTS

‘Pop ups are the best way to get your brand out there’ 

‘They give you a really easy way to test out your brand’ 

‘Understanding the area is key’

 

EPISODE RESOURCES

www.sookspace.com

 

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

 

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

 

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