Do we got another great conversation for you here friends? Yes we do!

In this episode, Shams and Fernando sit down with industry veteran Adam Boyes to explore his remarkable journey through the industry over the last decades. Adam shares stories from his early years, continuing to look at his time at Midway and Capcom, and his transition into business development and executive leadership.

The conversation leads over to Adams experience with navigating Japanese corporate culture, digital distribution with titles like Bionic Commando Rearmed and an unexpected stint consulting for major non-gaming IPs like Kraft Foods(!).

But what is a conversation with Adam Boyes without diving into his years at PlayStation during the PS4 generation, including the backstory behind one of the most iconic industry memes: the legendary “How to Share a Game on PlayStation” video..

But before we jump into the interview, Shams and Fernando also sheds some light on Sweden’s outsized footprint in the global games industry, from its unusually strong export numbers to the cultural and economic aspects that have helped Swedish studios punch far above their weight for decades (and continue to do so).

The "How to share your game on PlayStation"-meme

VR in the parking lot

Vivrato.com