In episode 47, Brad and Scully discuss nine tips to create dynamic email content and produce better results. In addition, they examine how privacy law applies to schools; and discuss the announcement that Content Marketing Institute’s Chief Strategy Officer, Robert Rose, has accepted an advisory role for the University of Canberra’s world first Bachelor of Journalism majoring in Content Marketing. This episode’s commonly asked school marketing question looks at three ways that podcasting can generate enrolments for your school. This week’s school marketing example: how Esperance Anglican Community School leapt into action when bushfires struck. The rants and raves segment looks at ten interesting marketing charts from 2015.

This week’s links:

9 ways dynamic content delivers for email marketers

https://emma.uberflip.com/h/i/165821664-9-ways-dynamic-content-delivers-for-email-marketers

Demystifying privacy laws: what’s your privacy policy?

https://www.marketingmag.com.au/hubs-c/demystifying-privacy-law-whats-privacy-policy/

Robert Rose accepts advisory role for the University of Canberra’s world first Bachelor of Journalism majoring in Content Marketing

http://www.contentgroup.com.au/robert-rose-accepts-advisory-role-for-the-university-of-canberras-world-first-bachelor-of-journalism-majoring-in-content-marketing/

3 ways podcasting can generate enrolments for your school

http://info.imageseven.com.au/school-marketing-blog/3-ways-podcasting-can-generate-enrolments-for-your-school

10 insightful marketing charts from 2015

http://www.convinceandconvert.com/digital-marketing/marketing-charts-2015/?mc_cid=67c99f2dee&mc_eid=6547331ac0/