Today Nicole is joined by Jen Fuller, founder of award winning childrenswear brand Etta Loves. The brand started off in 2017 with a range of muslins that stimulate the sensory development of babies visual and cognitive development. Etta Loves is now an award winning brand with stock in Selfridges among other retailers. 

 

KEY TAKEAWAYS

• Jen had the idea for Etta Loves when she noticed her daughter, Etta was feeding better and for longer when she was wearing certain clothes. This got her interested in what babies find visually interesting. 
• The first piece of outsourcing Jen did was fulfilment and warehousing. She found that she was spending all of her free time packing and it wasn’t something that would actually grow her business. She could spend her time being a mum and working on things that would add value to the business, rather than printing postage labels. 
• You never know who is watching your business, there might be a buyer who is a fan of what you do but they’re waiting for your brand to be ready. Keep in touch with people you make a connection with and if and when the time is right they will come to you with an answer. 
• Every review is hugely important, you can use them to show off your products on social media. 
• If you’re running a product business you need to work out what that minimum viable product is. The frills will just slow you down and there can be a benefit to getting speed to market. 

 

BEST MOMENTS

‘The great thing about our products is that they’re not use it once and throw it away’ 

‘Make things really clear for your buyers’ 

‘You went back and your negotiated and managed to get the win’ 

‘It’s a lonely journey so you need to find cheerleaders’ 

 

EPISODE RESOURCES

www.ettaloves.com

www.instagram.com/ettaloves

 

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

 

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

 

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk 

Email [email protected] 

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall