What We Cover In This Episode:

• How to approach classifying a lead in your business [1:25]
• The three main qualifiers to use for old leads [2:55]
• What are the most common methods used to reach out to old leads [4:28]
• Some best practices for old lead follow up [7:49]
• Specific offers that Cherise would recommend you pitch to old leads [10:53]

Quotes:"We want to be careful that if we have 300 clients that aren't active, we are not sending them the same text and email." [Cherise, 4:07]

"In terms of automated processes, automated texts and emails, they are a piece of the puzzle that should always be there." [Cherise [7:34]

"They're not going to know unless you educate them, and the biggest thing is it doesn't happen once. Just because you send one text to an old lead, do not expect to get them back in the next week; it takes time." Cherise [9:01]

"Messaging someone in October might be different than in May, or whatever month you decide to pick [to follow up]. Every 3 months they should be in a new chapter of the year, and it might be the chapter they're ready, but I think unless they say 'no', you just don't know, and it wasn't the right time for them." [Nick, 9:46]

LINKS:

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https://www.instagram.com/whycoachingandconsulting/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q