In episode 48, Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising; the news that digital marketing is mainstream; and provide the ultimate guide to SEO for content marketers. This episode’s commonly asked school marketing question looks at how you can save five hours a week on social media. This week’s school marketing example: Crescent School’s ten reasons why to send your son to an all-boys school. The rants and raves segment looks at a useful tool that grades websites.

This week’s links:

Why good infographics are more than just pictures and numbers

https://contently.com/strategist/2015/11/25/why-good-infographics-are-more-than-just-pictures-and-numbers/

Native advertising: buzz, bollocks or brilliance?

https://www.marketingmag.com.au/hubs-c/native-advertising-buzz-bollocks-brilliance/

Last Week Tonight with John Oliver: Native advertising

https://www.youtube.com/watch?v=E_F5GxCwizc

The ultimate guide to SEO for content marketers

https://contently.com/strategist/2015/09/10/seo-e-book/

Digital marketing is mainstream

http://www.warc.com/LatestNews/News/Digital_marketing_is_mainstream.news?ID=35765

Gartner CMO spend survey 2015-2016: Digital marketing comes of age

http://images.gartnerformarketers.com/EloquaImages/clients/Gartner/%7B178d8a18-533e-48e4-b920-d577dbee9078%7D_SOURCE%5B11-11%5D.jpg

How I save 5 hours a week on social media

http://www.caylor-solutions.com/social-media-time-savings/

Ten reasons to send your son to an all-boys school

http://www.theibsc.org/uploaded/IBSC/News/Crescent_School_10_Reasons_article_Sept_15_2015.pdf

Crescent School

http://www.crescentschool.org/

Does your website make the grade?

http://cdn2.hubspot.net/hubfs/53/00-OFFERS-HIDDEN/Does_Your_Website_Make_the_Grade.pdf?t=1448411596275&__hstc=20629287.43c6444b5ddc9ba0402aff10365db324.1411600680092.1447639095651.1448413563750.54&__hssc=20629287.2.1448413563750&__hsfp=3405789373